{"id":8519,"date":"2025-05-16T01:33:37","date_gmt":"2025-05-16T05:33:37","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/05\/16\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/"},"modified":"2025-05-16T08:54:06","modified_gmt":"2025-05-16T12:54:06","slug":"marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/","title":{"rendered":"Marketers, Give Your Consumers the Gift of Authenticity on Mother’s and Father’s Day"},"content":{"rendered":"\n

By Lance Wolder, Head of Strategy, PadSquad<\/em><\/p>\n\n\n\n\n\n

No moment is too big for marketers. With more than $1.2 trillion in consumer spending tied to seasonal tentpole moments \u2014 Easter, Mother\u2019s and Father\u2019s Day, Back-to-School, and the Holidays \u2014 brands should be showing up with high budgets and even higher expectations.<\/p>\n\n\n\n\n\n\n\n

But let\u2019s be clear: just showing up to these cultural moments isn\u2019t enough. Success won\u2019t arrive wrapped neatly in a bow. To break through in 2025, marketers must go beyond presence. They have to be personal.<\/p>\n\n\n\n\n

Set Your Sights on Emotional Relevance<\/strong><\/h2>\n

The numbers are undeniable. In 2025, shoppers are expected<\/a> to spend over $34.1 billion on Mother\u2019s Day alone. That number will only increase when combined with Father\u2019s Day, which was anticipated<\/a> to see spending totals of $22.4 billion in 2024. But if your creative leans on generic greeting cards, worn-out tropes, or paint-by-numbers executions, it will miss the mark\u2014no question about it.<\/p>\n\n\n\n\n\n

Great creative advertising doesn\u2019t just reach people, it resonates. Mother\u2019s and Father\u2019s Day are two of the year\u2019s most emotionally charged retail moments. Our campaign data shows that personalized, emotionally anchored creative drives deeper connections and outperforms bland, one-size-fits-all campaigns.<\/p>\n\n\n\n\n\n\n\n

The brands that leaned into holiday-specific messaging saw 63% higher engagement and 29% stronger video completion rates than those that didn\u2019t.<\/p>\n\n\n\n\n

The Building Blocks of Breakthrough Campaigns<\/strong><\/h2>\n

Video has always been a compelling way for brands to connect with customers. Kicking off your campaign with a cinematic CTV ad can capture attention with storytelling that emotionally pulls people in. More importantly, you can show up in meaningful ways, not with a sales pitch, but with a story worthy of your audience\u2019s time.<\/p>\n\n\n\n\n\n

Great advertising doesn\u2019t just reach people, it has the power to create emotional resonance. A well-placed video ad that incorporates unfiltered reactions, shared family nostalgia, or even last-minute chaos can be the building blocks of a campaign.<\/p>\n\n\n\n\n\n\n\n

The best-performing campaigns bridge the gap between media and creative, aligning placements and messages that answer two key questions: \u201cWhat does this person need from us?\u201d and \u201cHow can we best serve them?\u201d<\/p>\n\n\n\n\n\n\n\n

The ideal campaign is likely to kick off 4-6 weeks in advance, just as shoppers start thinking about how they can celebrate the mothers and fathers in their lives. And your creative should speak to the emotion behind the gift, not just the product itself.<\/p>\n\n\n\n\n\n\n\n

As each holiday gets closer, shift your focus from inspiration to action. Leverage technology and interactive social experiences like interactive gift finders, product quizzes, or social-style rich media that will turn panic into purchase.<\/p>\n\n\n\n\n\n\n\n

This creates a full-funnel experience that connects brand storytelling to performance and conversions.<\/p>\n\n\n\n\n

Know Your Audience, and Keep the Conversation Going<\/strong><\/h2>\n

Each holiday comes with a unique emotional blueprint. What moves a back-to-school shopper won\u2019t work for someone buying for Mother\u2019s Day. And lumping both parenting holidays together in one catch-all strategy? That\u2019s another miss.<\/p>\n\n\n\n\n\n

Audience data can help us build more informed personas that tap into the motivations behind spending. Increasingly, we\u2019re seeing Millennials at the center of these moments, a group that values emotional resonance in the ads they see.<\/p>\n\n\n\n\n\n\n\n

This means brand advertisers should lean into real, heartfelt storytelling for Mother\u2019s Day, showcasing the sacrifice, impact, and everyday magic of motherhood. And when Father\u2019s Day arrives, savvy marketers are re-engaging the same buyers with new, yet equally personal, creative content that reflects the uniqueness of dads.<\/p>\n\n\n\n\n\n\n\n

Great campaigns start when you can understand who you\u2019re reaching and why that person or group is engaging with you in the first place. Please don\u2019t stop at demographics. Motivation is what moves us. Once you understand why your audience is shopping, your creative (and how you deliver it) can be matched with intent\u2014and that\u2019s worthy of celebration.<\/p>\n\n\n\n\n

Make an Impact, Not a Stereotype<\/strong><\/h2>\n

Listen. I make amazing barbecued chicken, and I love my grill. But let\u2019s not reduce Father\u2019s Day to grill tongs and lawn chairs. Just like the gifts, the ads need to feel like they\u2019ve come from the heart.<\/p>\n\n\n\n\n\n

Campaigns should reflect reality: families come in all shapes and sizes, emotions run deep, and parents of all kinds deserve to be seen. The most effective creative isn\u2019t about leaning on cultural shorthand but leaning in.<\/p>\n\n\n\n\n\n\n\n

In a world where consumers have endless choice, real relevance cuts through. The job shouldn\u2019t be about relying on easy tropes\u2014we must keep our foot on the gas, creating and executing campaigns worth our audiences’ time and attention.<\/p>\n\n\n\n\n\n\n\n

By creating connective tissue between message, medium, and moment, we unlock the kind of storytelling that earns attention and action.<\/p>\n\n\n\n\n\n\n\n

So, yes, use the cookout in a creative way. But don\u2019t stop there. Show what it means, show why it matters, and show up like you mean it.<\/p>\n\n\n\n\n\n\n\n

Because the best Mother\u2019s and Father\u2019s Day campaigns don\u2019t just talk to audiences, they celebrate them.<\/p>\n","protected":false},"excerpt":{"rendered":"

By creating connective tissue between message, medium, and moment, we unlock the kind of storytelling that earns attention and action.<\/p>\n","protected":false},"author":7,"featured_media":8520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-8519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nMarketers, Give Your Consumers the Gift of Authenticity on Mother's and Father's Day | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketers, Give Your Consumers the Gift of Authenticity on Mother's and Father's Day\" \/>\n<meta property=\"og:description\" content=\"By creating connective tissue between message, medium, and moment, we unlock the kind of storytelling that earns attention and action.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T05:33:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T12:54:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/Marketers-Give-Your-Consumers-the-Gift-of-Authenticity-on-Mothers-and-Fathers-Day.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\\\/8519\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\\\/8519\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Marketers, Give Your Consumers the Gift of Authenticity on Mother’s and Father’s Day\",\"datePublished\":\"2025-05-16T05:33:37+00:00\",\"dateModified\":\"2025-05-16T12:54:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\\\/8519\\\/\"},\"wordCount\":844,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\\\/8519\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/05\\\/Marketers-Give-Your-Consumers-the-Gift-of-Authenticity-on-Mothers-and-Fathers-Day.png\",\"keywords\":[\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\\\/8519\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\\\/8519\\\/\",\"name\":\"Marketers, Give Your Consumers the Gift of Authenticity on Mother's and Father's Day | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\\\/8519\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\\\/8519\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/05\\\/Marketers-Give-Your-Consumers-the-Gift-of-Authenticity-on-Mothers-and-Fathers-Day.png\",\"datePublished\":\"2025-05-16T05:33:37+00:00\",\"dateModified\":\"2025-05-16T12:54:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\\\/8519\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\\\/8519\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\\\/8519\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/05\\\/Marketers-Give-Your-Consumers-the-Gift-of-Authenticity-on-Mothers-and-Fathers-Day.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/05\\\/Marketers-Give-Your-Consumers-the-Gift-of-Authenticity-on-Mothers-and-Fathers-Day.png\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\\\/8519\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketers, Give Your Consumers the Gift of Authenticity on Mother’s and Father’s Day\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketers, Give Your Consumers the Gift of Authenticity on Mother's and Father's Day | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/","og_locale":"en_US","og_type":"article","og_title":"Marketers, Give Your Consumers the Gift of Authenticity on Mother's and Father's Day","og_description":"By creating connective tissue between message, medium, and moment, we unlock the kind of storytelling that earns attention and action.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/","og_site_name":"AW360","article_published_time":"2025-05-16T05:33:37+00:00","article_modified_time":"2025-05-16T12:54:06+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/Marketers-Give-Your-Consumers-the-Gift-of-Authenticity-on-Mothers-and-Fathers-Day.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Marketers, Give Your Consumers the Gift of Authenticity on Mother’s and Father’s Day","datePublished":"2025-05-16T05:33:37+00:00","dateModified":"2025-05-16T12:54:06+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/"},"wordCount":844,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/Marketers-Give-Your-Consumers-the-Gift-of-Authenticity-on-Mothers-and-Fathers-Day.png","keywords":["Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/","name":"Marketers, Give Your Consumers the Gift of Authenticity on Mother's and Father's Day | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/Marketers-Give-Your-Consumers-the-Gift-of-Authenticity-on-Mothers-and-Fathers-Day.png","datePublished":"2025-05-16T05:33:37+00:00","dateModified":"2025-05-16T12:54:06+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/Marketers-Give-Your-Consumers-the-Gift-of-Authenticity-on-Mothers-and-Fathers-Day.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/Marketers-Give-Your-Consumers-the-Gift-of-Authenticity-on-Mothers-and-Fathers-Day.png","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketers-give-your-consumers-the-gift-of-authenticity-on-mothers-and-fathers-day\/8519\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Marketers, Give Your Consumers the Gift of Authenticity on Mother’s and Father’s Day"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=8519"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8519\/revisions"}],"predecessor-version":[{"id":16717,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8519\/revisions\/16717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/8520"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=8519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=8519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=8519"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=8519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}