{"id":8549,"date":"2025-05-21T01:33:53","date_gmt":"2025-05-21T05:33:53","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/05\/21\/from-community-to-commerce-why-snapchat-converts\/"},"modified":"2025-05-21T04:03:15","modified_gmt":"2025-05-21T08:03:15","slug":"from-community-to-commerce-why-snapchat-converts","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-community-to-commerce-why-snapchat-converts\/8549\/","title":{"rendered":"From Community to Commerce: Why Snapchat Converts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By <a href=\"https:\/\/www.linkedin.com\/in\/tmmln1\/\">Tom Milne<\/a>, Senior Account Manager at SEEN Connects<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">With so many platforms to choose from, why should Snapchat have a place in your brand\u2019s marketing mix?<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Snapchat isn\u2019t about flawless feeds or filtered perfection. It\u2019s where real connections thrive between friends, influencers, and brands. It\u2019s raw, spontaneous, and refreshingly authentic.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">At the recent\u00a0<a href=\"https:\/\/www.creatoriq.com\/influencer-marketing-solution?creative=686372819987&#038;keyword=creatoriq&#038;matchtype=p&#038;network=g&#038;device=c&#038;_bt=686372819987&#038;_bk=creatoriq&#038;_bm=p&#038;_bn=g&#038;_bg=115645655710&#038;utm_term=creatoriq&#038;utm_campaign=0.1+CreatorIQ+Branded+Campaign+-+Global&#038;utm_source=adwords&#038;utm_medium=ppc&#038;hsa_acc=2988264788&#038;hsa_cam=11411155913&#038;hsa_grp=115645655710&#038;hsa_ad=686372819987&#038;hsa_src=g&#038;hsa_tgt=kwd-605929470175&#038;hsa_kw=creatoriq&#038;hsa_mt=p&#038;hsa_net=adwords&#038;hsa_ver=3&#038;gad_source=1&#038;gad_campaignid=11411155913&#038;gbraid=0AAAAADK4joxkY1ccjVUpO_8RfAY1NI80S&#038;gclid=CjwKCAjw24vBBhABEiwANFG7y7scp1gSX3rdP3naCqZAQs59o4wBtBDTvYuJTiTTT7t7aVPwfZXtJRoCcBoQAvD_BwE\">Creator IQ<\/a>\u00a0Connect Europe event, Snapchat shared some eye-opening stats: over 900 million users engage monthly, with 75% aged between 13 and 34, and a staggering 5 billion Snaps sent every day.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Each one is a moment shared, and a piece of culture shaped.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Just take the recent\u00a0<a href=\"https:\/\/www.adweek.com\/social-marketing\/snap-gwi-study-touts-snapchats-unique-audience\/#:~:text=August%2010%2C%202022-,Snap%20Inc.,cases%2C%20exclusive%20to%20the%20platform.\">GWI<\/a>\u00a0survey which showed that Snapchat\u2019s daily audience is unique and often exclusive to the platform. That means brands aren\u2019t just recycling content for the same crowd, they\u2019re tapping into a unique user base that\u2019s hard to reach elsewhere. For marketers, this is a prime opportunity to engage Gen Z and Gen Alpha in a space where authenticity rules.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>It drives conversion, not just clicks<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Snapchat isn\u2019t just another box to tick in your marketing strategy, it\u2019s a performance channel. Influencers on Snapchat don\u2019t just drive clicks, they drive conversion.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">With tools like the Creator Marketplace and seamless organic discovery, building meaningful, long-term influencer partnerships has never been easier or more effective.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s why Snapchat isn\u2019t just holding its own, it\u2019s outperforming its rivals.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">According to\u00a0<a href=\"https:\/\/www.emarketer.com\/content\/snapchat-gen-z-shoppers-most-influenced-buy-creators\">EMARKETER<\/a>, 85.6% of social shoppers said influencer content on Snapchat led them to make a purchase, surpassing both TikTok and Instagram.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Take Gen Z&#8217;s favourite beauty brand e.l.f. Cosmetics. Their\u00a0<a href=\"https:\/\/forbusiness.snapchat.com\/inspiration\/elf-cosmetics-sees-results-with-engaging-ar-lens\">Power Grip Snapchat AR lens<\/a>\u00a0delivered over 141,000 organic impressions, converting directly through shoppable filters. These staggering numbers show the power of the platform as a crucial part of any brands social strategy.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brands are part of the experience<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Snapchat\u2019s UI rewards personality over polish. It\u2019s built for spontaneity. Influencers can answer product questions, share behind-the-scenes stories, and connect with their followers in ways that feel genuine and immediate. It\u2019s candid credibility you can\u2019t fake, and audiences feel it.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For brands, this unlocks community-driven impact. You\u2019re not interrupting the experience, you\u2019re part of it.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Influencers act as trusted insiders, not distant promoters, and their audiences respond with loyalty. It\u2019s how brands can organically embed themselves into tight-knit communities.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s this connection to audiences that drives brand affinity, surpassing other channels and propelling sales.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A goldmine for new audiences <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Snapchat is often overlooked by brands, but that\u2019s exactly why it\u2019s a goldmine for reaching new audiences.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">American Eagle seized the opportunity to target their Gen Z audience, of which 85% are under 24. They launched a\u00a0<a href=\"https:\/\/forbusiness.snapchat.com\/inspiration\/american-eagle-video\">commerce driven Snapchat campaign<\/a>\u00a0using vertical video, AR filters, and shoppable lenses.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The result? A 4.4x lift in purchase intent. Just from letting Snapchat influencers lead the way with their authentic approach to the platform, the brand tapped into audience members unreachable by other channels.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.<\/p>\n","protected":false},"author":7,"featured_media":8550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-8549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Community to Commerce: Why Snapchat Converts | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-community-to-commerce-why-snapchat-converts\/8549\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Community to Commerce: Why Snapchat Converts\" \/>\n<meta property=\"og:description\" content=\"Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. 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