{"id":8774,"date":"2025-06-24T01:08:36","date_gmt":"2025-06-24T05:08:36","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/06\/24\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/"},"modified":"2025-06-24T16:23:09","modified_gmt":"2025-06-24T20:23:09","slug":"ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/","title":{"rendered":"Ad Tech Can&#8217;t Seem to Shake Its One Key Problem: It&#8217;s All Hat, No Cattle"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Lance Wolder, Head of Strategy at PadSquad<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Ad tech keeps reinventing itself, and marketers keep paying for it. From curation to attention measurement, we\u2019ve watched trend after trend steal headlines and dominate conference stages, without meaningful accountability. Somewhere along the way, we stopped asking whether any of it solves a real problem, or if there\u2019s even a problem that needs solving.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We celebrate new terms before we understand what they even do. One disappears, another rolls in, hardly different from the first, and we\u2019re expected to pretend it all makes sense. This has led to a conflict of confidence, not a lack of it, but too much of the unsubstantiated kind.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As these new ideas keep rolling in, we\u2019re presenting them as silver-bullet solutions, all while hoping no one asks the obvious question: does any of this actually work?<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Too Busy Chasing Trends<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Curation, identity resolution, connected commerce, contextual 2.0. If it sounds like it came from a VC pitch deck, it probably did.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We don\u2019t grant ourselves enough time to validate the need and use of new tools and ideas. New solutions emerge in this industry, celebrated as cutting-edge innovations, but are rarely measured. In fact, their value is impossible to determine when we don\u2019t know what we\u2019re measuring. Although likely unintentional, when it happens repeatedly, it begins to feel like confusion is a recurring theme in the playbook.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">There are certainly holes in the industry that need to be plugged, but it\u2019s important that we take the time to test tools and ensure their effectiveness. Brands and agencies should be able to turn to us for measurable results, not squinting into the horizon as we blindly chase the newest trend.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Next Big Thing Looks Like the Last Big Thing<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Curation promised control. Attention promised quality. However, like many trends in ad tech, both were rushed to market, surrounded by hype and little clarity, and eventually wore out their shine. The only thing completely clear is that lots of marketers don\u2019t know how to use them, to no fault of their own. Good ideas in theory aren\u2019t, or can\u2019t, always be carried out well.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">They always say that you truly understand something when you\u2019re able to teach it to someone else. But adtech is so dynamic that just when you think you might be onto something, the whole process is updated or uprooted, and you\u2019re back to square one.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Even worse is when the industry collectively decides on a new name for a process, sending marketers into spirals of confusion when we all just need a working glossary.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What&rsquo;s It All For? <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Forget all the buzzwords, and go back to the basics. We need to ask ourselves the most important question: Is this helping brands reach real people in meaningful ways?<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">That should be the baseline, not a bonus. Anything added to the marketplace should be built to improve outcomes, not muddle impact.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s focus on what matters: insights fueled by data, strategy that responds to human needs, creative that connects emotionally, and measurement that proves we are on the right path.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We don&#8217;t need more buzzwords. We need clarity and the accountability you&#8217;d expect of any good cowboy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s focus on what matters: insights fueled by data, strategy that responds to human needs, creative that connects emotionally, and measurement that proves we are on the right path.<\/p>\n","protected":false},"author":7,"featured_media":8775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-8774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad Tech Can&#039;t Seem to Shake Its One Key Problem: It&#039;s All Hat, No Cattle | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Tech Can&#039;t Seem to Shake Its One Key Problem: It&#039;s All Hat, No Cattle\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s focus on what matters: insights fueled by data, strategy that responds to human needs, creative that connects emotionally, and measurement that proves we are on the right path.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-24T05:08:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T20:23:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/06\/Ad-Tech-Cant-Seem-to-Shake-Its-One-Key-Problem-Its-All-Hat-No-Cattle-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\\\/8774\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\\\/8774\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Ad Tech Can&#8217;t Seem to Shake Its One Key Problem: It&#8217;s All Hat, No Cattle\",\"datePublished\":\"2025-06-24T05:08:36+00:00\",\"dateModified\":\"2025-06-24T20:23:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\\\/8774\\\/\"},\"wordCount\":566,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\\\/8774\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/06\\\/Ad-Tech-Cant-Seem-to-Shake-Its-One-Key-Problem-Its-All-Hat-No-Cattle-scaled.png\",\"keywords\":[\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\\\/8774\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\\\/8774\\\/\",\"name\":\"Ad Tech Can't Seem to Shake Its One Key Problem: It's All Hat, No Cattle | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\\\/8774\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\\\/8774\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/06\\\/Ad-Tech-Cant-Seem-to-Shake-Its-One-Key-Problem-Its-All-Hat-No-Cattle-scaled.png\",\"datePublished\":\"2025-06-24T05:08:36+00:00\",\"dateModified\":\"2025-06-24T20:23:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\\\/8774\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\\\/8774\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\\\/8774\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/06\\\/Ad-Tech-Cant-Seem-to-Shake-Its-One-Key-Problem-Its-All-Hat-No-Cattle-scaled.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/06\\\/Ad-Tech-Cant-Seem-to-Shake-Its-One-Key-Problem-Its-All-Hat-No-Cattle-scaled.png\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\\\/8774\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Tech Can&#8217;t Seem to Shake Its One Key Problem: It&#8217;s All Hat, No Cattle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ad Tech Can't Seem to Shake Its One Key Problem: It's All Hat, No Cattle | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/","og_locale":"en_US","og_type":"article","og_title":"Ad Tech Can't Seem to Shake Its One Key Problem: It's All Hat, No Cattle","og_description":"Let's focus on what matters: insights fueled by data, strategy that responds to human needs, creative that connects emotionally, and measurement that proves we are on the right path.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/","og_site_name":"AW360","article_published_time":"2025-06-24T05:08:36+00:00","article_modified_time":"2025-06-24T20:23:09+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/06\/Ad-Tech-Cant-Seem-to-Shake-Its-One-Key-Problem-Its-All-Hat-No-Cattle-scaled.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Ad Tech Can&#8217;t Seem to Shake Its One Key Problem: It&#8217;s All Hat, No Cattle","datePublished":"2025-06-24T05:08:36+00:00","dateModified":"2025-06-24T20:23:09+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/"},"wordCount":566,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/06\/Ad-Tech-Cant-Seem-to-Shake-Its-One-Key-Problem-Its-All-Hat-No-Cattle-scaled.png","keywords":["Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/","name":"Ad Tech Can't Seem to Shake Its One Key Problem: It's All Hat, No Cattle | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/06\/Ad-Tech-Cant-Seem-to-Shake-Its-One-Key-Problem-Its-All-Hat-No-Cattle-scaled.png","datePublished":"2025-06-24T05:08:36+00:00","dateModified":"2025-06-24T20:23:09+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/06\/Ad-Tech-Cant-Seem-to-Shake-Its-One-Key-Problem-Its-All-Hat-No-Cattle-scaled.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/06\/Ad-Tech-Cant-Seem-to-Shake-Its-One-Key-Problem-Its-All-Hat-No-Cattle-scaled.png","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ad-tech-cant-seem-to-shake-its-one-key-problem-its-all-hat-no-cattle\/8774\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Ad Tech Can&#8217;t Seem to Shake Its One Key Problem: It&#8217;s All Hat, No Cattle"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=8774"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8774\/revisions"}],"predecessor-version":[{"id":16782,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8774\/revisions\/16782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/8775"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=8774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=8774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=8774"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=8774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}