{"id":8786,"date":"2025-06-25T19:28:04","date_gmt":"2025-06-25T23:28:04","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/06\/25\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/"},"modified":"2025-06-25T19:31:04","modified_gmt":"2025-06-25T23:31:04","slug":"bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/","title":{"rendered":"BBC\u2019s New Women\u2019s Euros Spot Is a Rally Cry for a New Era in Sport"},"content":{"rendered":"<h1 class=\"p1 wp-block-heading\"><em>Get ready to remember some names.<\/em><\/h1>\n<p class=\"wp-block-paragraph\"><em>By R. Larsson, Advertising Week<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The BBC just dropped its campaign for the UEFA Women\u2019s Euros 2025, and it\u2019s not just a promo \u2014 it\u2019s a pulse-check on the future of football. Titled <em>\u201c<a href=\"https:\/\/www.youtube.com\/watch?v=LOkHzLdV-Dc\">Names Will Be Made<\/a>,\u201d<\/em> the spot is a high-energy celebration of the players who are about to explode onto the scene\u2014and a signal that women\u2019s sports are done playing second string. They\u2019re here to headline.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"UEFA Women&amp;apos;s EURO 2025 - Names Will Be Made - Official Trailer \u2013 BBC\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/LOkHzLdV-Dc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">This isn\u2019t your average sports trailer.<\/p>\n\n\n\n\n\r\n\n<p class=\"wp-block-paragraph\">Directed by <a href=\"https:\/\/www.mollyburdett.com\/\">Molly Burdett<\/a>, the film blends grit and beauty, showing girls training in the dark, pushing boundaries, and stepping into greatness. It\u2019s cinematic. It\u2019s personal. It\u2019s loud with ambition. And it hits hard in all the right ways.<\/p>\n\n\n\n\n\r\n\n<p class=\"wp-block-paragraph\">The vibe is pure anticipation. It\u2019s about those electric before-the-storm moments\u2014right before the world learns a new name, right before someone becomes a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jess_Fishlock\">legend<\/a>. There are no recycled highlight reels here. This is fresh energy, built around the idea that the next big thing in football is probably someone you\u2019ve never heard of\u2026 yet.<\/p>\n\n\n\n\n\r\n\n<p class=\"wp-block-paragraph\">And the BBC isn\u2019t merely hyping a tournament\u2014they\u2019re giving it the star treatment. 25 games will be broadcast across BBC One, BBC Two, BBC iPlayer, and BBC Sport. That\u2019s full-court coverage, no corners cut. This isn\u2019t just inclusion\u2014it\u2019s investment. And it says a lot about how seriously the BBC is taking the Women\u2019s Euros.<\/p>\n\n\n\n\n\r\n\n<p class=\"wp-block-paragraph\">But beyond the screen time, this campaign is all about the feels. It\u2019s for the girls juggling school and training. It\u2019s for the fans who\u2019ve been shouting into the void for more visibility. And it\u2019s for every young player watching at home, realizing that greatness isn\u2019t a pipe dream\u2014it\u2019s a path.<\/p>\n\n\n\n\n\r\n\n<p class=\"wp-block-paragraph\">Women\u2019s football is on fire right now. The <a href=\"https:\/\/www.espn.com\/soccer\/story\/_\/id\/37631528\/record-breaking-2022-women-euro-watched-365-million-globally\">2022 tournament smashed viewership records<\/a> and rewrote what the world thought women\u2019s sport could be. And now, with <a href=\"https:\/\/www.theguardian.com\/football\/2025\/jun\/25\/womens-euro-2025-the-complete-guide-to-all-the-stadiums\">Switzerland hosting the 2025 showdown<\/a>, the bar is even higher\u2014and the excitement is next-level.<\/p>\n\n\n\n\n\r\n\n<p class=\"wp-block-paragraph\"><em>\u201cNames Will Be Made\u201d<\/em> doesn\u2019t just promote a tournament. It taps into a cultural shift. This is about giving women the spotlight they\u2019ve earned, the platform they deserve, and the hype they\u2019ve waited far too long for.<\/p>\n\n\n\n\n\r\n\n<p class=\"wp-block-paragraph\">It\u2019s bold. It\u2019s brilliant. It\u2019s overdue.<\/p>\n\n\n\n\n\r\n\n<p class=\"wp-block-paragraph\">If this is the energy we\u2019re bringing into the Euros, one thing\u2019s for sure: history\u2019s not just being made\u2014it\u2019s being remixed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The BBC just dropped its campaign for the UEFA Women\u2019s Euros 2025, and it\u2019s not just a promo \u2014 it\u2019s a pulse-check on the future of football.<\/p>\n","protected":false},"author":7,"featured_media":8787,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[13],"topics":[2],"class_list":["post-8786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-sports-entertainment","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BBC\u2019s New Women\u2019s Euros Spot Is a Rally Cry for a New Era in Sport | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBC\u2019s New Women\u2019s Euros Spot Is a Rally Cry for a New Era in Sport\" \/>\n<meta property=\"og:description\" content=\"The BBC just dropped its campaign for the UEFA Women\u2019s Euros 2025, and it\u2019s not just a promo \u2014 it\u2019s a pulse-check on the future of football.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T23:28:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T23:31:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/06\/169fish.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\\\/8786\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\\\/8786\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"BBC\u2019s New Women\u2019s Euros Spot Is a Rally Cry for a New Era in Sport\",\"datePublished\":\"2025-06-25T23:28:04+00:00\",\"dateModified\":\"2025-06-25T23:31:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\\\/8786\\\/\"},\"wordCount\":443,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\\\/8786\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/06\\\/169fish.jpg\",\"keywords\":[\"Sports + Entertainment\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\\\/8786\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\\\/8786\\\/\",\"name\":\"BBC\u2019s New Women\u2019s Euros Spot Is a Rally Cry for a New Era in Sport | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\\\/8786\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\\\/8786\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/06\\\/169fish.jpg\",\"datePublished\":\"2025-06-25T23:28:04+00:00\",\"dateModified\":\"2025-06-25T23:31:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\\\/8786\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\\\/8786\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\\\/8786\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/06\\\/169fish.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/06\\\/169fish.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\\\/8786\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BBC\u2019s New Women\u2019s Euros Spot Is a Rally Cry for a New Era in Sport\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"BBC\u2019s New Women\u2019s Euros Spot Is a Rally Cry for a New Era in Sport | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/","og_locale":"en_US","og_type":"article","og_title":"BBC\u2019s New Women\u2019s Euros Spot Is a Rally Cry for a New Era in Sport","og_description":"The BBC just dropped its campaign for the UEFA Women\u2019s Euros 2025, and it\u2019s not just a promo \u2014 it\u2019s a pulse-check on the future of football.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/","og_site_name":"AW360","article_published_time":"2025-06-25T23:28:04+00:00","article_modified_time":"2025-06-25T23:31:04+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/06\/169fish.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"BBC\u2019s New Women\u2019s Euros Spot Is a Rally Cry for a New Era in Sport","datePublished":"2025-06-25T23:28:04+00:00","dateModified":"2025-06-25T23:31:04+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/"},"wordCount":443,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/06\/169fish.jpg","keywords":["Sports + Entertainment"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/","name":"BBC\u2019s New Women\u2019s Euros Spot Is a Rally Cry for a New Era in Sport | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/06\/169fish.jpg","datePublished":"2025-06-25T23:28:04+00:00","dateModified":"2025-06-25T23:31:04+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/06\/169fish.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/06\/169fish.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/bbcs-new-womens-euros-spot-is-a-rally-cry-for-a-new-era-in-sport\/8786\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"BBC\u2019s New Women\u2019s Euros Spot Is a Rally Cry for a New Era in Sport"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=8786"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8786\/revisions"}],"predecessor-version":[{"id":16786,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8786\/revisions\/16786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/8787"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=8786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=8786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=8786"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=8786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}