{"id":8819,"date":"2025-07-01T08:30:34","date_gmt":"2025-07-01T12:30:34","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/07\/01\/latino-us-day-at-cannes-2025-draws-full-house-with-powerful-insights-community-and-celebration\/"},"modified":"2025-07-01T08:30:34","modified_gmt":"2025-07-01T12:30:34","slug":"latino-us-day-at-cannes-2025-draws-full-house-with-powerful-insights-community-and-celebration","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/latino-us-day-at-cannes-2025-draws-full-house-with-powerful-insights-community-and-celebration\/8819\/","title":{"rendered":"Latino US Day at Cannes 2025 Draws Full House with Powerful Insights, Community, and Celebration"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><em><strong>Over 700 Industry Leaders Gather at Penthouse \/ LeRoofTop for a Unifying Moment of Latino Influence &amp; Growth<\/strong><\/em><\/h1>\n<p class=\"wp-block-paragraph\"><strong>Cannes, France \u2013 June 20, 2025<\/strong> \u2014 The second edition of <strong>Latino US Day at Cannes<\/strong> was an undeniable success, drawing over <strong>700 registered attendees<\/strong> to the stunning <strong>Penthouse \/ LeRoofTop at <a title=\"Original URL:<\/p><p>https:\/\/www.google.com\/maps\/search\/67+Boulevard+de+la+Croisette?entry=gmail&#038;source=g<\/p><p><\/p><p>67 Boulevard de la Croisette[\/CGATAGCLOSE><\/strong> during the <strong>Cannes Lions International Festival of Creativity<\/strong>. With the venue at full capacity and the Mediterranean as a backdrop, the event became a landmark moment for recognizing the influence and leadership of the U.S. Latino community in marketing, creativity, and media.<\/p><p to follow link. href=\" https: data-outlook-id=\"85abd2d5-585e-4eab-9028-1a4822d4d74d\"><\/a><\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Produced by <strong>PRODU<\/strong> and co-hosted by <strong>Advertising Week LATAM<\/strong>, this exclusive event offered a full-day experience of <strong>insight-driven panels<\/strong>, <strong>networking spaces<\/strong>, <strong>editorial coverage<\/strong>, <strong>refreshments<\/strong>, and <strong>plenty of ice-cold Heineken<\/strong> \u2014 all creating the perfect setting for dialogue, discovery, and celebration.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The agenda included six high-impact sessions:<\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\r\n \t<li><strong>Adsmovil Session<\/strong> &ndash; <em>Understanding and Engaging the U.S. Latino Audience<\/em><\/li>\r\n \t<li><strong>P&amp;G and HMC Session<\/strong> &ndash; <em>The Only Purpose is Growth<\/em><\/li>\r\n \t<li><strong>C&iacute;rculo Creativo USA Session<\/strong> &ndash; <em>The Relevance of Creativity for Growth<\/em><\/li>\r\n \t<li><strong>Nueva Network Session<\/strong> &ndash; <em>Audioverse Unleashed: Innovating Latino Culture<\/em><\/li>\r\n \t<li><strong>HPRA Session<\/strong> &ndash; <em>Latino AF: The Culture Shift You Can&rsquo;t Ignore<\/em><\/li>\r\n \t<li><strong>AIMM Session<\/strong> &ndash; <em>Consumer Expectations: Why Culture and Authenticity Can&rsquo;t Be an Afterthought<\/em><\/li>\r\n<\/ul>\n<p class=\"wp-block-paragraph\">Attendees engaged with leading voices from across the industry, gaining insights on the business impact of Latino consumers, strategies for authentic cultural connection, and the future of inclusive storytelling.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis event is not just a moment \u2014 it\u2019s a movement,\u201d said <strong>Mara Fern\u00e1ndez<\/strong>, Chief Transformation Officer at PRODU and General Director of FIAP. \u201cLatino US Day is where we affirm that U.S. Latinos are not a segment \u2014 we are a force.\u201d<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">&#10024; Explore the Full Special Coverage:<\/h3>\n<p class=\"wp-block-paragraph\">\ud83d\udd17 <a title=\"https:\/\/nam10.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.produ.com%2Fespeciales%2Flatino-us-day-cannes-2025%2Fver-noticias%2F&#038;data=05%7C02%7CRichard.Larsson%40advertisingweek.com%7C42cd052ad6154b86ab3208ddb867ad13%7C661c8d9be19e4330b41275dce2d26154%7C0%7C0%7C638869477697500631%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&#038;sdata=1te5z6nG4weTkA6%2BeaRFcVJp4ntj5zgT6OQc0tcEI5A%3D&#038;reserved=0\" href=\"https:\/\/nam10.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.produ.com%2Fespeciales%2Flatino-us-day-cannes-2025%2Fver-noticias%2F&#038;data=05%7C02%7CRichard.Larsson%40advertisingweek.com%7C42cd052ad6154b86ab3208ddb867ad13%7C661c8d9be19e4330b41275dce2d26154%7C0%7C0%7C638869477697500631%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&#038;sdata=1te5z6nG4weTkA6%2BeaRFcVJp4ntj5zgT6OQc0tcEI5A%3D&#038;reserved=0\" target=\"_blank\" rel=\"noopener\" data-outlook-id=\"22f9ee12-740c-49fd-b956-0fcb85f8a181\">Latino US Day 2025 at PRODU \u2013 News &#038; Highlights<\/a><\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">Made possible by:<\/h3>\r\n<ul class=\"wp-block-list\">\r\n \t<li><strong>Main Sponsor<\/strong>: <strong>Adsmovil<\/strong> &ndash; <em>&#8220;Reach. Engage. Impact.&#8221;<\/em><\/li>\r\n \t<li><strong>Sponsors<\/strong>: <strong>Procter &amp; Gamble (P&amp;G)<\/strong> &ndash; <em>&#8220;A Force for Growth and a Force for Good&#8221;<\/em>, <strong>Heineken<\/strong> &ndash; <em>&#8220;Cheers to All&#8221;<\/em>, <strong>Nueva Network<\/strong> &ndash; <em>&#8220;Audio with Culture&#8221;<\/em>, <strong>HPRA <\/strong>(Hispanic PUblic Relations Assocaition)<\/li>\r\n \t<li><strong>Strategic Partners<\/strong>: <strong>Advertising Week LATAM<\/strong>, \n\n\n<p class=\"wp-block-paragraph\"><strong>AIMM by ANA<\/strong><\/p>\n\n\n\n\n\n\n, <strong>Hispanic Marketing Council<\/strong>, <strong>C&iacute;rculo Creativo USA, and Talkability.<\/strong><\/li>\r\n<\/ul>\n<p class=\"wp-block-paragraph\">Latino US Day has cemented its role as one of the most meaningful and strategic moments within the Cannes Lions Festival \u2014 celebrating the power, presence, and progress of Latino talent across the creative and marketing industries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Latino US Day has cemented its role as one of the most meaningful and strategic moments within the Cannes Lions Festival \u2014 celebrating the power, presence, and progress of Latino talent across the creative and marketing industries.<\/p>\n","protected":false},"author":7,"featured_media":8820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-8819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Latino US Day at Cannes 2025 Draws Full House with Powerful Insights, Community, and Celebration | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/latino-us-day-at-cannes-2025-draws-full-house-with-powerful-insights-community-and-celebration\/8819\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latino US Day at Cannes 2025 Draws Full House with Powerful Insights, Community, and Celebration\" \/>\n<meta property=\"og:description\" content=\"Latino US Day has cemented its role as one of the most meaningful and strategic moments within the Cannes Lions Festival \u2014 celebrating the power, presence, and progress of Latino talent across the creative and marketing industries.\" \/>\n<meta property=\"og:url\" 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