{"id":8916,"date":"2025-07-20T20:34:51","date_gmt":"2025-07-21T00:34:51","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/07\/20\/jim-hensons-creature-shop-is-bringing-the-monster-cereals-mascots-to-life-as-puppets-in-monstrous-new-collaboration\/"},"modified":"2025-07-20T20:34:51","modified_gmt":"2025-07-21T00:34:51","slug":"jim-hensons-creature-shop-is-bringing-the-monster-cereals-mascots-to-life-as-puppets-in-monstrous-new-collaboration","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/jim-hensons-creature-shop-is-bringing-the-monster-cereals-mascots-to-life-as-puppets-in-monstrous-new-collaboration\/8916\/","title":{"rendered":"Jim Henson\u2019s Creature Shop is Bringing the Monster Cereals Mascots To Life as Puppets in Monstrous New Collaboration"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The beloved Monster Cereals mascots \u2014 the spooktacular trio of Count Chocula, Franken Berry and Boo Berry \u2014 have starred in a <a href=\"https:\/\/popicon.life\/monster-cereals-monster-mash\/\" target=\"_blank\" rel=\"noopener\">mockumentary<\/a>, gone to <a href=\"https:\/\/popicon.life\/monster-cereals-head-to-hollywood-and-they-want-to-work-with-you\/\" target=\"_blank\" rel=\"noopener\">Hollywood<\/a>, debuted their first female mascot (<a href=\"https:\/\/popicon.life\/carmella-creeper-monsters-cereals-first-female-mascot\/\" target=\"_blank\" rel=\"noopener\">Carmella Creeper<\/a>) and brought <a href=\"https:\/\/popicon.life\/frute-brute-monster-cereals\/\" target=\"_blank\" rel=\"noopener\">Frute Brute<\/a> out of retirement.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/07\/monster_cereals_jim_henson.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What will they do next in 2025? What if we told you these General Mills icons are partnering with The Jim Henson Company to celebrate the company\u2019s 70th anniversary as cereal puppets?<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">So says the internet rumor mill, specifically the blog <a href=\"https:\/\/muppet-stuff.blogspot.com\/2025\/07\/sneak-peek-henson-company-teams-up-with.html\" target=\"_blank\" rel=\"noopener\">Muppet Stuff<\/a> which leaked images and details of the upcoming partnership on July 18. And while you can\u2019t always believe everything you read on the internet, this rule generally doesn\u2019t apply when it comes to the Monsters. In the past 10 years I\u2019ve been writing the PopIcon column (!), several Monster Cereals collabs started off as gossip-fueled announcements that took off on niche websites. None ever turned out to be false alarms either.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/07\/monster_cereals_boo_berry_jim_henson.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">What can we expect from the Monsters as the felt puppet versions of themselves? According to Muppet Stuff, there will be a rollout of limited-edition cereal boxes starring each Monster (check out the sneak peek of Boo Berry!), in-store promotional items and online content on social media platforms.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly: we\u2019re rumored to be getting the Monster puppets in their own <em>commercials<\/em>.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Watch this space for more information as the fall and Halloween season draws near. (Although if this partnership decided to drop now to celebrate Summerween we wouldn\u2019t be mad about it.)<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Image Credits: Muppet Stuff\/General Mills\/The Jim Henson Company<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if we told you these General Mills icons are partnering with The Jim Henson Company to celebrate the company\u2019s 70th anniversary as cereal puppets?<\/p>\n","protected":false},"author":7,"featured_media":8917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-8916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jim Henson\u2019s Creature Shop is Bringing the Monster Cereals Mascots To Life as Puppets in Monstrous New Collaboration | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/jim-hensons-creature-shop-is-bringing-the-monster-cereals-mascots-to-life-as-puppets-in-monstrous-new-collaboration\/8916\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jim Henson\u2019s Creature Shop is Bringing the Monster Cereals Mascots To Life as Puppets in Monstrous New Collaboration\" \/>\n<meta property=\"og:description\" content=\"What if we told you these General Mills icons are partnering with The Jim Henson Company to celebrate the company\u2019s 70th anniversary as cereal puppets?\" \/>\n<meta property=\"og:url\" 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