{"id":8956,"date":"2025-07-25T01:51:41","date_gmt":"2025-07-25T05:51:41","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/07\/25\/can-brands-heal-deepak-chopra-and-industry-leaders-call-for-a-mental-health-reckoning-at-cannes\/"},"modified":"2025-07-25T04:54:27","modified_gmt":"2025-07-25T08:54:27","slug":"can-brands-heal-deepak-chopra-and-industry-leaders-call-for-a-mental-health-reckoning-at-cannes","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/can-brands-heal-deepak-chopra-and-industry-leaders-call-for-a-mental-health-reckoning-at-cannes\/8956\/","title":{"rendered":"Can Brands Heal? Deepak Chopra and Industry Leaders Call for a Mental Health Reckoning at Cannes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By R. Larsson, Advertising Week<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In an industry that spends billions decoding emotion\u2014through neurotech, sentiment analysis, and biometric testing\u2014how often do we ask the bigger question:<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What role do brands play in shaping those emotions to begin with?<\/strong><\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">That question grounded one of the most quietly radical conversations at Cannes Lions this year.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Hosted during <strong>Converge @ Cannes<\/strong>, a boutique hotel takeover hosted by <strong>Charles Ifegwu<\/strong>, (Founder of creator agency Convergence), and <strong>Tina Mulqueen<\/strong> (SVP of Digital Transformation at Burson and Co-Founder of Converge), the panel featured <strong>Dr. Deepak Chopra<\/strong>, who offered a deeply resonant call to action:<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBrands are storytellers\u2014and stewards. The stories we tell matter. They shape our mental, emotional, and social reality. We must tell stories that foster human flourishing.\u201d<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Golden Hour of Reckoning<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The session\u2014set amidst a garden-inspired backdrop at Le Hotel Suquet &#8211; wasn\u2019t just a conversation about marketing. It was a wake-up call.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Dr. Chopra was joined by <strong>Poonacha Machaiah<\/strong> (CEO, Cyberhuman AI), <strong>Heike Young<\/strong> (Head of Content, Social &#038; Integrated Marketing at Microsoft), and <strong>Paul D\u2019Arcy<\/strong> (CMO, Moloco), with Mulqueen moderating. Together, they explored how brand leaders might evolve from creators of influence to custodians of mental wellbeing.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Machaiah anchored the discussion in urgency:<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEvery 40 seconds, someone dies by suicide globally. That\u2019s one of the greatest epidemics of our time. How do we use technology to alleviate suffering?\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The statistic pointed to a broader truth: our ad-supported internet\u2014optimized for engagement, driven by attention\u2014isn\u2019t emotionally neutral. It\u2019s shaping norms, feeding anxiety, and, increasingly, taking a toll on mental health.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From Manipulation to Stewardship<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Mulqueen, whose work has long examined the ethical use of ad dollars, challenged attendees to consider a new role for the brands they represent.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe spend millions trying to understand the emotional state of consumers\u2014but rarely ask what role we play in fostering it. What if we took that responsibility seriously?\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This theme of <em>intentionality<\/em>\u2014in message, medium, and model\u2014echoed throughout the conversation.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">At Microsoft, <strong>Heike Young<\/strong> described how AI is being used not just to increase efficiency, but to address emotional blocks in the creative process.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve been exploring how AI can help people tame their creative demons\u2014imposter syndrome, perfectionism, burnout,\u201d she said. \u201cWith intention, AI can be a tool for resilience.\u201d<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A New Model for Intelligence<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Dr. Chopra underscored the importance of redefining intelligence in this era of acceleration:<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cData is not information. Information is not knowledge. Knowledge is not wisdom,\u201d he said.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur AI is broken if it is not aligned with who we truly are.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">He cautioned against replicating fractured human systems in our technological ones, and instead invited the room to consider how storytelling\u2014at scale\u2014can either expand or constrict our humanity.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Comes Next<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The takeaway was clear: brands are not just economic players. They are narrative engines with vast cultural influence\u2014and it\u2019s time to wield that influence with care.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The session ended with a sense of shared responsibility.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As one attendee reflected:<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis wasn\u2019t just a panel. It was an invitation to rethink what we\u2019re building\u2014and who we\u2019re building it for.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What role do brands play in shaping those emotions to begin with?<\/p>\n","protected":false},"author":7,"featured_media":8957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-8956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Can Brands Heal? 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