{"id":9014,"date":"2025-08-13T01:46:31","date_gmt":"2025-08-13T05:46:31","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/08\/13\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/"},"modified":"2025-08-12T18:33:14","modified_gmt":"2025-08-12T22:33:14","slug":"4-ways-to-stand-out-during-the-2025-summer-festival-season","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/","title":{"rendered":"4 Ways to Stand out During the 2025 Summer Festival Season"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Adolfo Vasquez, President, The XP Agency<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Festival season is in full swing. It\u2019s time to film your fit check and head out for a day (or two or three) of watching the most popular artists and noteworthy bands as you search for the song of the summer.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As experiential marketers, we are always asked to create \u201cmeaningful experiences that are relevant\u201d at events like these. I cringe whenever I hear that because that\u2019s not the most important factor.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">When you\u2019re activating at a festival, you have to primarily think about whether it is the right time for you to have this conversation with the consumer? To stand out in a crowded summer festival landscape, it needs to make sense. You don\u2019t need to be the biggest or the flashiest. You need to be the most relevant. Here\u2019s how:<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. You need to solve a need: <\/strong>Effective activations understand the situation and make life easier for attendees. Think about when Charmin took over New York with public restrooms. Everyone who lives or visits the Big Apple knows what a pain it is to find a bathroom when you need it. Creating this pop-up moment solved a real, timely issue \u2013 a nice clean bathroom that actually has toilet paper! \u2013 and it also showed how the product could be helpful in these movements.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. You need to fully engage throughout the experience<\/strong> Experiential doesn\u2019t just happen at the main event. If you interact with consumers throughout the process, your brand won\u2019t feel like it\u2019s just showing up for viral views. Think about the Beyonc\u00e9\u2019s Cowboy Carter tour. Months ahead people are thinking about what outfits they\u2019re going to wear. They\u2019re texting non-stop.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">One brand that took advantage of this trend was Levi\u2019s, which had a section in their stores dedicated to looks you could wear to Beyonc\u00e9\u2019s extravaganza. Ulta Beauty also did a great job of capitalizing on the moment by offering curated makeup and hair products to help people get the perfect look for the night.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Consumers want it to be picture perfect<\/strong>: The photo op has become more desirable than swag: It\u2019s about the social media value of the experience. Your activation needs to look great on photos and film, leading to that FOMO moment for those who aren\u2019t there. Going to a festival isn\u2019t just about seeing artists and bands. The Instagrammable moments matter as well.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Don\u2019t be afraid to be one of the crowd: <\/strong>Activating during a festival may seem like a loss in ROI because there are so many things going on at once. But it\u2019s the opposite. Due to the diversity and density of audiences, festivals provide a rare opportunity for brands to maintain attention and foster deeper connections. People prefer all-day, immersive experiences over single events. This enhances value for marketers and consumers alike. Makeup brands like Fenty have done a great job of creating pop-up makeup stations like the Fenty Beauty Festival House at Coachella. Although it was outside the main event, the fact that it provided rest and relaxation &#8211; and some fun products &#8211; helped it stand out amongst influencers and on social media. There\u2019s space for everyone.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Bottom Line<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Brands are more successful when they integrate naturally throughout the process, instead of just popping in and feeling like an ad drop. You may only have a 40-foot by 40-foot space at the festival, but you have to remember that everyone is expecting an experience &#8211; and they\u2019ve thought long and hard about it. It\u2019s not about being just at the festival: It\u2019s about cultivating brand engagement for the long run through multiple touchpoints.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands are more successful when they integrate naturally throughout the process, instead of just popping in and feeling like an ad drop.<\/p>\n","protected":false},"author":7,"featured_media":9015,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-9014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Ways to Stand out During the 2025 Summer Festival Season | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways to Stand out During the 2025 Summer Festival Season\" \/>\n<meta property=\"og:description\" content=\"Brands are more successful when they integrate naturally throughout the process, instead of just popping in and feeling like an ad drop.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-13T05:46:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/08\/4-Ways-to-Stand-out-During-the-2025-Summer-Festival-Season.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-ways-to-stand-out-during-the-2025-summer-festival-season\\\/9014\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-ways-to-stand-out-during-the-2025-summer-festival-season\\\/9014\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"4 Ways to Stand out During the 2025 Summer Festival Season\",\"datePublished\":\"2025-08-13T05:46:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-ways-to-stand-out-during-the-2025-summer-festival-season\\\/9014\\\/\"},\"wordCount\":632,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-ways-to-stand-out-during-the-2025-summer-festival-season\\\/9014\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/08\\\/4-Ways-to-Stand-out-During-the-2025-Summer-Festival-Season.png\",\"keywords\":[\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-ways-to-stand-out-during-the-2025-summer-festival-season\\\/9014\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-ways-to-stand-out-during-the-2025-summer-festival-season\\\/9014\\\/\",\"name\":\"4 Ways to Stand out During the 2025 Summer Festival Season | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-ways-to-stand-out-during-the-2025-summer-festival-season\\\/9014\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-ways-to-stand-out-during-the-2025-summer-festival-season\\\/9014\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/08\\\/4-Ways-to-Stand-out-During-the-2025-Summer-Festival-Season.png\",\"datePublished\":\"2025-08-13T05:46:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-ways-to-stand-out-during-the-2025-summer-festival-season\\\/9014\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-ways-to-stand-out-during-the-2025-summer-festival-season\\\/9014\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-ways-to-stand-out-during-the-2025-summer-festival-season\\\/9014\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/08\\\/4-Ways-to-Stand-out-During-the-2025-Summer-Festival-Season.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/08\\\/4-Ways-to-Stand-out-During-the-2025-Summer-Festival-Season.png\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-ways-to-stand-out-during-the-2025-summer-festival-season\\\/9014\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Ways to Stand out During the 2025 Summer Festival Season\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"4 Ways to Stand out During the 2025 Summer Festival Season | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/","og_locale":"en_US","og_type":"article","og_title":"4 Ways to Stand out During the 2025 Summer Festival Season","og_description":"Brands are more successful when they integrate naturally throughout the process, instead of just popping in and feeling like an ad drop.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/","og_site_name":"AW360","article_published_time":"2025-08-13T05:46:31+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/08\/4-Ways-to-Stand-out-During-the-2025-Summer-Festival-Season.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"4 Ways to Stand out During the 2025 Summer Festival Season","datePublished":"2025-08-13T05:46:31+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/"},"wordCount":632,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/08\/4-Ways-to-Stand-out-During-the-2025-Summer-Festival-Season.png","keywords":["Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/","name":"4 Ways to Stand out During the 2025 Summer Festival Season | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/08\/4-Ways-to-Stand-out-During-the-2025-Summer-Festival-Season.png","datePublished":"2025-08-13T05:46:31+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/08\/4-Ways-to-Stand-out-During-the-2025-Summer-Festival-Season.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/08\/4-Ways-to-Stand-out-During-the-2025-Summer-Festival-Season.png","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-to-stand-out-during-the-2025-summer-festival-season\/9014\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"4 Ways to Stand out During the 2025 Summer Festival Season"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=9014"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9014\/revisions"}],"predecessor-version":[{"id":16846,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9014\/revisions\/16846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/9015"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=9014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=9014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=9014"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=9014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}