{"id":9078,"date":"2025-09-04T01:49:36","date_gmt":"2025-09-04T05:49:36","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/09\/04\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/"},"modified":"2025-09-05T15:14:55","modified_gmt":"2025-09-05T19:14:55","slug":"agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/","title":{"rendered":"Agentic AI Is Reshaping SaaS\u2014and Marketers Need a Game Plan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Dr. Ali Alkhafaji, Chief AI &#038; Technology Officer at OPMG<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">On May 6, ServiceNow announced that its <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-05-05\/servicenow-eyes-1-billion-revenue-for-ai-product-by-2026\">AI-powered Now Assist products<\/a> have surpassed $250 million in annual contract value, with a trajectory aimed at $1 billion by 2026. That\u2019s not just a milestone; it\u2019s a wake-up call. Enterprises aren\u2019t simply adding AI to their existing software stacks. They\u2019re beginning to reimagine those stacks altogether, trading dashboards for decision-making systems that don\u2019t need a user behind the screen.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This move marks a larger trend, one that\u2019s accelerating fast: the rise of agentic AI. These autonomous systems don\u2019t just assist\u2014they act. Rather than enabling users to execute workflows, agentic AI identifies the tasks, makes the decisions, and carries them out without human intervention. Businesses once reliant on a patchwork of SaaS platforms are starting to bypass those tools altogether, replacing them with intelligent agents that don\u2019t just work faster, but work entirely on their own.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">That has major implications for marketers, sales teams, and the broader SaaS ecosystem. Traditional marketing platforms (built to optimize human-led campaigns) are quickly being outpaced by AI agents that need no prompting. These systems can observe customer behavior in real time, personalize outreach based on predictive patterns, generate and test creative assets dynamically, and even close deals, all without a marketer ever logging into a dashboard. And unlike previous generations of automation, these agents aren\u2019t static workflows. They\u2019re adaptable, always learning from live inputs, and always recalibrating.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Visa\u2019s exploration of AI agents capable of independently executing purchases only underscores this point. They signal a growing confidence among major enterprises that AI agents can be trusted with real-time, high-stakes decision-making. When one of the world\u2019s largest payment networks begins testing agents that can autonomously process transactions, it sends a clear message: AI isn\u2019t just analyzing workflows anymore; it\u2019s running them.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The implications go far beyond finance. In marketing, sales, procurement, and operations, companies are starting to imagine what business could look like when the systems in place don\u2019t just support action but take action. It\u2019s no longer speculative. The AI-first enterprise is coming into focus, and the organizations that begin integrating agentic systems now\u2014through experimentation, infrastructure shifts, and strategic rethinking\u2014will position themselves as the architects of a new competitive landscape defined by speed, adaptability, and intelligence at scale.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">So where should marketers begin? One smart move is to start small, with controlled pilot programs. A campaign management workflow or lead qualification process, for instance, can be a good testbed for experimenting with AI agents that work semi-independently. These experiments help organizations understand how agentic systems behave, where their strengths lie, and where guardrails may still be needed.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also worth reevaluating the current SaaS stack. Which platforms are truly indispensable and which are simply familiar? As AI agents take on more responsibilities, many existing tools may prove redundant or inefficient by comparison. Companies should begin identifying opportunities to transition from platform-centric operations to outcome-driven strategies powered by autonomous intelligence.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Partnering with AI-native vendors is another step forward. Rather than retrofitting AI into legacy tools, these newer providers are designing systems from the ground up to accommodate agentic workflows. This shift in design philosophy\u2014away from user-centered interfaces and toward task-completion logic\u2014will define the next wave of competitive differentiation in martech and adtech.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As agentic AI gains ground, the marketer\u2019s role will change, too. Success won\u2019t hinge on managing tools but on orchestrating intelligent agents: shaping their goals, feeding them the right data, and overseeing the outcomes they generate. Human creativity, strategic insight, and ethical oversight will still be essential, but the interface will fade. The future belongs to those who can guide the intelligence, not just operate the software.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">SaaS isn\u2019t going away tomorrow, but its dominance is already under pressure. What\u2019s coming next isn\u2019t a new app. It\u2019s a new paradigm. And the companies that embrace it early won\u2019t just stay competitive. They\u2019ll redefine what it means to compete.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/alialkhafaji\/\"><em>Dr. Ali Alkhafaji<\/em><\/a><em>, Chief AI &#038; Technology Officer at OPMG, is a seasoned leader with over 25 years of experience in corporate strategy and digital transformation, specializing in leveraging AI and emerging technology to drive vision and innovation across global enterprises. Renowned for a proven track record in accelerating growth and market presence by engaging extensively with clients, analysts and partners, Dr. Ali is highly skilled at fostering transformative digital strategies, leading distributed teams to achieve exceptional results.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SaaS isn\u2019t going away tomorrow, but its dominance is already under pressure. What\u2019s coming next isn\u2019t a new app. It\u2019s a new paradigm. And the companies that embrace it early won\u2019t just stay competitive. They\u2019ll redefine what it means to compete.<\/p>\n","protected":false},"author":7,"featured_media":9079,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[6],"topics":[2],"class_list":["post-9078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-tech","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agentic AI Is Reshaping SaaS\u2014and Marketers Need a Game Plan | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agentic AI Is Reshaping SaaS\u2014and Marketers Need a Game Plan\" \/>\n<meta property=\"og:description\" content=\"SaaS isn\u2019t going away tomorrow, but its dominance is already under pressure. What\u2019s coming next isn\u2019t a new app. It\u2019s a new paradigm. And the companies that embrace it early won\u2019t just stay competitive. They\u2019ll redefine what it means to compete.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T05:49:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T19:14:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/Agentic-AI-Is-Reshaping-SaaS\u2014and-Marketers-Need-a-Game-Plan.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\\\/9078\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\\\/9078\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Agentic AI Is Reshaping SaaS\u2014and Marketers Need a Game Plan\",\"datePublished\":\"2025-09-04T05:49:36+00:00\",\"dateModified\":\"2025-09-05T19:14:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\\\/9078\\\/\"},\"wordCount\":767,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\\\/9078\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/09\\\/Agentic-AI-Is-Reshaping-SaaS\u2014and-Marketers-Need-a-Game-Plan.png\",\"keywords\":[\"Tech\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\\\/9078\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\\\/9078\\\/\",\"name\":\"Agentic AI Is Reshaping SaaS\u2014and Marketers Need a Game Plan | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\\\/9078\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\\\/9078\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/09\\\/Agentic-AI-Is-Reshaping-SaaS\u2014and-Marketers-Need-a-Game-Plan.png\",\"datePublished\":\"2025-09-04T05:49:36+00:00\",\"dateModified\":\"2025-09-05T19:14:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\\\/9078\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\\\/9078\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\\\/9078\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/09\\\/Agentic-AI-Is-Reshaping-SaaS\u2014and-Marketers-Need-a-Game-Plan.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/09\\\/Agentic-AI-Is-Reshaping-SaaS\u2014and-Marketers-Need-a-Game-Plan.png\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\\\/9078\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agentic AI Is Reshaping SaaS\u2014and Marketers Need a Game Plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Agentic AI Is Reshaping SaaS\u2014and Marketers Need a Game Plan | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/","og_locale":"en_US","og_type":"article","og_title":"Agentic AI Is Reshaping SaaS\u2014and Marketers Need a Game Plan","og_description":"SaaS isn\u2019t going away tomorrow, but its dominance is already under pressure. What\u2019s coming next isn\u2019t a new app. It\u2019s a new paradigm. And the companies that embrace it early won\u2019t just stay competitive. They\u2019ll redefine what it means to compete.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/","og_site_name":"AW360","article_published_time":"2025-09-04T05:49:36+00:00","article_modified_time":"2025-09-05T19:14:55+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/Agentic-AI-Is-Reshaping-SaaS\u2014and-Marketers-Need-a-Game-Plan.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Agentic AI Is Reshaping SaaS\u2014and Marketers Need a Game Plan","datePublished":"2025-09-04T05:49:36+00:00","dateModified":"2025-09-05T19:14:55+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/"},"wordCount":767,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/Agentic-AI-Is-Reshaping-SaaS\u2014and-Marketers-Need-a-Game-Plan.png","keywords":["Tech"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/","name":"Agentic AI Is Reshaping SaaS\u2014and Marketers Need a Game Plan | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/Agentic-AI-Is-Reshaping-SaaS\u2014and-Marketers-Need-a-Game-Plan.png","datePublished":"2025-09-04T05:49:36+00:00","dateModified":"2025-09-05T19:14:55+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/Agentic-AI-Is-Reshaping-SaaS\u2014and-Marketers-Need-a-Game-Plan.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/Agentic-AI-Is-Reshaping-SaaS\u2014and-Marketers-Need-a-Game-Plan.png","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/agentic-ai-is-reshaping-saas-and-marketers-need-a-game-plan\/9078\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Agentic AI Is Reshaping SaaS\u2014and Marketers Need a Game Plan"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=9078"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9078\/revisions"}],"predecessor-version":[{"id":16862,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9078\/revisions\/16862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/9079"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=9078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=9078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=9078"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=9078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}