{"id":9143,"date":"2025-09-10T01:23:11","date_gmt":"2025-09-10T05:23:11","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/09\/10\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/"},"modified":"2025-09-10T09:18:57","modified_gmt":"2025-09-10T13:18:57","slug":"stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/","title":{"rendered":"Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By <\/em><em>Django Weisz Blanchetta, Chief Executive Hero, SuperHeroes <\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">When a new product drops, all you hear is the cascade of jargon. It\u2019s all about the new features and how minor upgrades makes the former model seem practically medieval.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Sales teams chase quick conversions, so marketing focuses on the latest flashy product instead of building meaningful brand connections.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">But where\u2019s the ad that speaks to you? Where\u2019s the why behind the brand, not just the what?<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Consumer habits are changing fast. With new developments in ecommerce, consumers soon won\u2019t have to browse websites and articles to find the top product.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">To keep up, brands need to stop selling product specs and start speaking human. Clear, authentic, story-driven messaging isn\u2019t a nice-to-have. It\u2019s a need-to-survive.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI is leveling the playing field <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">AI is rapidly reshaping ecommerce. With ChatGPT having launched its shopper function, the impact on online-first categories like will be massive.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">AI-powered agents will soon present consumers with smart product suggestions from a wide mix of brands.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">So how do you ensure your product is chosen? Price and specs still count, but brand recognition is about to become a core filter.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If your brand doesn\u2019t already live in a customer\u2019s mind (and heart), you\u2019ll be just another generic suggestion in a list. In an AI-driven shopping landscape, brand affinity isn\u2019t just about loyalty, it\u2019s your only chance at visibility.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Win hearts. Win minds. Win relevance.<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">To connect with consumers, you need to go beyond the product pitch. It\u2019s about values, identity, and emotional resonance.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/www.askattest.com\/blog\/attest-investigates\/how-brands-can-win-the-trust-of-gen-z?utm_source=chatgpt.com\">Attest<\/a>, 62% of the biggest growing consumer base, Gen Z, are influenced in purchase decisions by a brands\u2019 purpose and values. This generation doesn\u2019t just want to know what you sell, they want to know what you stand for.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The product still matters. But without a brand built on clear values and real authenticity, your sleekest innovation could still be ignored by audiences with no emotional tie to you.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hellosuperheroes.com\/work\/lenovo-street-art\">Lenovo Yoga<\/a> created a digital art school, targeting young graphic designers, fostering creativity, and opening doors into the industry. It felt real, not opportunistic. That\u2019s the difference. Slapping a cause onto a campaign for clout? Consumers see right through it.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The brands that win will be the ones embedded in culture, living their values, and speaking to what their audience cares about.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Put people first <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">You can\u2019t humanise without humans.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wpengine.co.uk\/resources\/gen-z-2020-full-report\/\">WP Engine<\/a> reported earlier this year that 82% of Gen Z trusts a company more if it uses images of real customers in its advertising. Not polished influencers. Real people.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This generation has a finely tuned radar for fake. User-generated content is proof of trust. For Gen Z, <em>looking <\/em>authentic isn\u2019t enough. You must <em>be<\/em> authentic.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">GoPro is a great example. Its <a href=\"https:\/\/gopro.com\/en\/gb\/awards\/be-a-hero-challenge?srsltid=AfmBOopqafBIEXpXH7LE9G2WJ2JXbRCO2FvD6mOK1duUZc14KYZyajCy\">Be a Hero<\/a> challenge spotlighted customers engaged in conservation and community work. These stories weren\u2019t just feel-good, they were from real people and aligned perfectly with the brand\u2019s DNA. The result? Real resonance.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">And now, platforms like TikTok are becoming where consumers discover brands. Not because of perfect product pages, but because of raw, honest, relatable content from actual users. That\u2019s what breaks through the AI-filtered noise.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prioritise earned-first <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Authenticity is powerful and earned-first creativity is where it truly comes to life. It\u2019s how you break through the boredom and earn attention in a saturated scroll. It\u2019s how you get people not just to notice, but to stop, watch, share, and talk.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">You need an earned-first approach. In a world drowning in ads that look, feel, and say the same things, earned-first content becomes the difference between getting lost and getting shared.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If you want to save the world from forgettable, boring advertising, make work that earns its place.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cut the specs. Start the story.<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The way young people shop has changed and the brands clinging to feature-first messaging risk becoming invisible.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">AI tools and peer content are flattening the playing field. It\u2019s no longer enough to be the fastest, sharpest, or lightest. You must be human. And you must earn the attention you get.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If your brand isn\u2019t building real connections through values, people, and purpose, you\u2019ll be forgotten, no matter how brilliant your product is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your brand isn\u2019t building real connections through values, people, and purpose, you\u2019ll be forgotten, no matter how brilliant your product is.<\/p>\n","protected":false},"author":7,"featured_media":9144,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[7],"topics":[2],"class_list":["post-9143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive\" \/>\n<meta property=\"og:description\" content=\"If your brand isn\u2019t building real connections through values, people, and purpose, you\u2019ll be forgotten, no matter how brilliant your product is.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-10T05:23:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-10T13:18:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/Stop-Selling-Product-Specs-to-Gen-Z-Brands-Need-to-Humanize-to-Survive.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\\\/9143\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\\\/9143\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive\",\"datePublished\":\"2025-09-10T05:23:11+00:00\",\"dateModified\":\"2025-09-10T13:18:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\\\/9143\\\/\"},\"wordCount\":728,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\\\/9143\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/09\\\/Stop-Selling-Product-Specs-to-Gen-Z-Brands-Need-to-Humanize-to-Survive.png\",\"keywords\":[\"Storytelling + Media\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\\\/9143\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\\\/9143\\\/\",\"name\":\"Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\\\/9143\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\\\/9143\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/09\\\/Stop-Selling-Product-Specs-to-Gen-Z-Brands-Need-to-Humanize-to-Survive.png\",\"datePublished\":\"2025-09-10T05:23:11+00:00\",\"dateModified\":\"2025-09-10T13:18:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\\\/9143\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\\\/9143\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\\\/9143\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/09\\\/Stop-Selling-Product-Specs-to-Gen-Z-Brands-Need-to-Humanize-to-Survive.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/09\\\/Stop-Selling-Product-Specs-to-Gen-Z-Brands-Need-to-Humanize-to-Survive.png\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\\\/9143\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/","og_locale":"en_US","og_type":"article","og_title":"Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive","og_description":"If your brand isn\u2019t building real connections through values, people, and purpose, you\u2019ll be forgotten, no matter how brilliant your product is.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/","og_site_name":"AW360","article_published_time":"2025-09-10T05:23:11+00:00","article_modified_time":"2025-09-10T13:18:57+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/Stop-Selling-Product-Specs-to-Gen-Z-Brands-Need-to-Humanize-to-Survive.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive","datePublished":"2025-09-10T05:23:11+00:00","dateModified":"2025-09-10T13:18:57+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/"},"wordCount":728,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/Stop-Selling-Product-Specs-to-Gen-Z-Brands-Need-to-Humanize-to-Survive.png","keywords":["Storytelling + Media"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/","name":"Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/Stop-Selling-Product-Specs-to-Gen-Z-Brands-Need-to-Humanize-to-Survive.png","datePublished":"2025-09-10T05:23:11+00:00","dateModified":"2025-09-10T13:18:57+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/Stop-Selling-Product-Specs-to-Gen-Z-Brands-Need-to-Humanize-to-Survive.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/Stop-Selling-Product-Specs-to-Gen-Z-Brands-Need-to-Humanize-to-Survive.png","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/stop-selling-product-specs-to-gen-z-brands-need-to-humanize-to-survive\/9143\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=9143"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9143\/revisions"}],"predecessor-version":[{"id":16879,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9143\/revisions\/16879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/9144"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=9143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=9143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=9143"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=9143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}