{"id":9273,"date":"2025-09-17T14:59:25","date_gmt":"2025-09-17T18:59:25","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/09\/17\/nathan-friedman-cmo-of-understood-org\/"},"modified":"2026-07-17T11:36:16","modified_gmt":"2026-07-17T11:36:16","slug":"nathan-friedman-cmo-of-understood-org","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/","title":{"rendered":"Thinking Differently, Buying Differently: Why Brands Can\u2019t Ignore Neurodivergent Consumers \u2014 with Nathan Friedman, CMO of Understood.org"},"content":{"rendered":"<strong>In this episode, Ren Akinci sits down with Nathan Friedman, Co-President and Chief Marketing Officer of Understood.org,<\/strong> to explore the intersection of creativity, inclusion, and business strategy. Nathan shares how his personal journey with learning and thinking differences shaped his career and fuels his passion for building a more inclusive world.\n\nWe dive into insights from Understood\u2019s recent study on neurodivergence in the creative industry, unpack the tension between valuing \u201cdifferent thinking\u201d and actually supporting neurodivergent talent, and explore the untapped market potential of neurodivergent consumers.\n\n<!-- \/wp:post-content -->\n<h3>Listen to all episodes on your favorite podcast platform:<\/h3>\n<!-- wp:group {\"layout\":{\"type\":\"flex\",\"flexWrap\":\"nowrap\",\"justifyContent\":\"left\"},\"className\":\"aw-mig-inline-images\"} -->\n<div class=\"wp-block-group aw-mig-inline-images\"><!-- wp:group {\"layout\":{\"type\":\"flex\",\"flexWrap\":\"nowrap\",\"justifyContent\":\"left\"},\"className\":\"aw-mig-inline-images\"} -->\n<div class=\"wp-block-group aw-mig-inline-images\"><!-- wp:image {\"id\":7392,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\",\"width\":\"32px\",\"height\":\"32px\",\"scale\":\"cover\",\"className\":\"is-resized\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/great-minds-people-and-culture\/id1706126787\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n<!-- wp:image {\"id\":7393,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\",\"width\":\"32px\",\"height\":\"32px\",\"scale\":\"cover\",\"className\":\"is-resized\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/14vpgtQK7HfUNsJaRFcosy\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n<!-- \/wp:image -->\n<!-- wp:image {\"id\":8368,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\",\"width\":\"32px\",\"height\":\"32px\",\"scale\":\"cover\",\"className\":\"is-resized\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=xg2JDjwc-yM&#038;list=PLcTvMd3G4U6-E9OzWX-8YJ03Qk4at6YpE\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<\/a>\n\n<hr \/>\n\n<iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"Thinking Differently, Buying Differently: Why Brands Can\u2019t Ignore Neurodivergent Consumers \u2014 with Nathan Friedman, CMO of Understood.org\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=ck4s4-19fc9ef-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=7\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe>\n\n<hr \/>\n<p style=\"padding-left: 40px;\"><\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>In this episode, Ren Akinci sits down with Nathan Friedman, Co-President and Chief Marketing Officer of Understood.org, to explore the intersection of creativity, inclusion, and business strategy.<\/p>\n","protected":false},"author":7,"featured_media":9274,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[27,23],"class_list":["post-9273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-great-minds-people-culture","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Thinking Differently, Buying Differently: Why Brands Can\u2019t Ignore Neurodivergent Consumers \u2014 with Nathan Friedman, CMO of Understood.org | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking Differently, Buying Differently: Why Brands Can\u2019t Ignore Neurodivergent Consumers \u2014 with Nathan Friedman, CMO of Understood.org\" \/>\n<meta property=\"og:description\" content=\"In this episode, Ren Akinci sits down with Nathan Friedman, Co-President and Chief Marketing Officer of Understood.org, to explore the intersection of creativity, inclusion, and business strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-17T18:59:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-17T11:36:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/gmpcnathan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nathan-friedman-cmo-of-understood-org\\\/9273\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nathan-friedman-cmo-of-understood-org\\\/9273\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Thinking Differently, Buying Differently: Why Brands Can\u2019t Ignore Neurodivergent Consumers \u2014 with Nathan Friedman, CMO of Understood.org\",\"datePublished\":\"2025-09-17T18:59:25+00:00\",\"dateModified\":\"2026-07-17T11:36:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nathan-friedman-cmo-of-understood-org\\\/9273\\\/\"},\"wordCount\":115,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nathan-friedman-cmo-of-understood-org\\\/9273\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/09\\\/gmpcnathan.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nathan-friedman-cmo-of-understood-org\\\/9273\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nathan-friedman-cmo-of-understood-org\\\/9273\\\/\",\"name\":\"Thinking Differently, Buying Differently: Why Brands Can\u2019t Ignore Neurodivergent Consumers \u2014 with Nathan Friedman, CMO of Understood.org | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nathan-friedman-cmo-of-understood-org\\\/9273\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nathan-friedman-cmo-of-understood-org\\\/9273\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/09\\\/gmpcnathan.jpg\",\"datePublished\":\"2025-09-17T18:59:25+00:00\",\"dateModified\":\"2026-07-17T11:36:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nathan-friedman-cmo-of-understood-org\\\/9273\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nathan-friedman-cmo-of-understood-org\\\/9273\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nathan-friedman-cmo-of-understood-org\\\/9273\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/09\\\/gmpcnathan.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/09\\\/gmpcnathan.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nathan-friedman-cmo-of-understood-org\\\/9273\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thinking Differently, Buying Differently: Why Brands Can\u2019t Ignore Neurodivergent Consumers \u2014 with Nathan Friedman, CMO of Understood.org\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Thinking Differently, Buying Differently: Why Brands Can\u2019t Ignore Neurodivergent Consumers \u2014 with Nathan Friedman, CMO of Understood.org | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/","og_locale":"en_US","og_type":"article","og_title":"Thinking Differently, Buying Differently: Why Brands Can\u2019t Ignore Neurodivergent Consumers \u2014 with Nathan Friedman, CMO of Understood.org","og_description":"In this episode, Ren Akinci sits down with Nathan Friedman, Co-President and Chief Marketing Officer of Understood.org, to explore the intersection of creativity, inclusion, and business strategy.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/","og_site_name":"AW360","article_published_time":"2025-09-17T18:59:25+00:00","article_modified_time":"2026-07-17T11:36:16+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/gmpcnathan.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Thinking Differently, Buying Differently: Why Brands Can\u2019t Ignore Neurodivergent Consumers \u2014 with Nathan Friedman, CMO of Understood.org","datePublished":"2025-09-17T18:59:25+00:00","dateModified":"2026-07-17T11:36:16+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/"},"wordCount":115,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/gmpcnathan.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/","name":"Thinking Differently, Buying Differently: Why Brands Can\u2019t Ignore Neurodivergent Consumers \u2014 with Nathan Friedman, CMO of Understood.org | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/gmpcnathan.jpg","datePublished":"2025-09-17T18:59:25+00:00","dateModified":"2026-07-17T11:36:16+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/gmpcnathan.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/gmpcnathan.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/nathan-friedman-cmo-of-understood-org\/9273\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Thinking Differently, Buying Differently: Why Brands Can\u2019t Ignore Neurodivergent Consumers \u2014 with Nathan Friedman, CMO of Understood.org"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=9273"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9273\/revisions"}],"predecessor-version":[{"id":14028,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9273\/revisions\/14028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/9274"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=9273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=9273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=9273"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=9273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}