{"id":9294,"date":"2025-09-29T01:38:28","date_gmt":"2025-09-29T05:38:28","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/09\/29\/bridging-americas-brand-divide-inside-bailey-lauermans-everything-in-between-study\/"},"modified":"2025-09-22T19:41:57","modified_gmt":"2025-09-22T23:41:57","slug":"bridging-americas-brand-divide-inside-bailey-lauermans-everything-in-between-study","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/bridging-americas-brand-divide-inside-bailey-lauermans-everything-in-between-study\/9294\/","title":{"rendered":"Bridging America\u2019s Brand Divide: Inside Bailey Lauerman\u2019s \u201cEverything In Between\u201d Study"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On this episode of <em>Modern Marketing and Measurement<\/em>, we sit down with Greg Andersen, CEO of Bailey Lauerman, to explore the agency\u2019s groundbreaking \u201cEverything In Between\u201d research. Greg reveals how the study uncovers two distinct consumer mindsets\u2014<strong>Pragmatists<\/strong> and <strong>Experientialists<\/strong>\u2014and why understanding these audiences is critical for brands navigating today\u2019s polarized marketplace.<\/p>\n\n\n\n\n\r\n\n<p class=\"wp-block-paragraph\">From the lessons of New York\u2019s high-energy 90s ad scene to the challenges of building an award-winning agency in Omaha, Greg shares insights on leading through uncertainty, creating a culture that retains top talent, and helping brands connect authentically with audiences beyond the big metros. Learn why influencer marketing isn\u2019t a one-size-fits-all solution, how \u201creliability core\u201d messaging builds long-term trust, and how brands can safely play a role in bridging societal divides without losing sight of their core values .<\/p>\n\n\n\n\n\r\n\r\n\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\n<iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"Bridging America&rsquo;s Brand Divide: Inside Bailey Lauerman&rsquo;s &ldquo;Everything In Between&rdquo; Study\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=dak3p-19718db-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=fb0584\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\r\n\r\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex 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marketplace.<\/p>\n","protected":false},"author":7,"featured_media":9295,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[34,23],"class_list":["post-9294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-modern-marketing-measurement-podcast","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bridging America\u2019s Brand Divide: Inside Bailey Lauerman\u2019s \u201cEverything In Between\u201d Study | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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