{"id":9313,"date":"2025-10-01T01:01:34","date_gmt":"2025-10-01T05:01:34","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/01\/allstate-ceo-tom-wilson-on-creating-trust-through-community\/"},"modified":"2025-09-29T17:48:50","modified_gmt":"2025-09-29T21:48:50","slug":"allstate-ceo-tom-wilson-on-creating-trust-through-community","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/allstate-ceo-tom-wilson-on-creating-trust-through-community\/9313\/","title":{"rendered":"Allstate CEO Tom Wilson on Creating Trust Through Community"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tom Wilson, Chair, President and CEO of Allstate, joins Edelman\u2019s Richard Edelman to look at how trust in America is shifting from national institutions to local communities. Drawing on Allstate\u2019s report, The Trust Tipping Point, and the Edelman Trust Barometer, Tom explains why neighbors and local networks inspire greater confidence than national leaders, and shares his thoughts on how businesses can step up to serve not only shareholders but society at large.<\/p>\n\n\n\n\n\r\n<h3>Listen to all episodes on your favorite podcast platform:<\/h3>\r\n<p>\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-trustmakers\/id1602275320\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/2nR6VmuGWCWYtoTiqNN40B\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=j5jg2hfnOyo&#038;list=PLcTvMd3G4U69jYvyCx0uJ4IRNJSBPklPe\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<p><\/a><\/p>\r\n<hr \/>\r\n<audio class=\"wp-audio-shortcode\" id=\"audio-9313-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/cdn.cascadiaaudio.com\/TheTrustMakers\/trustmakers_s5e02.mp3?_=1\" \/><a href=\"http:\/\/cdn.cascadiaaudio.com\/TheTrustMakers\/trustmakers_s5e02.mp3\">http:\/\/cdn.cascadiaaudio.com\/TheTrustMakers\/trustmakers_s5e02.mp3<\/a><\/audio>\r\n<hr \/>\r\n<p style=\"padding-left: 40px;\">\u00a0<\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>Tom Wilson, Chair, President and CEO of Allstate, joins Edelman\u2019s Richard Edelman to look at how trust in America is shifting from national institutions to local communities.<\/p>\n","protected":false},"author":7,"featured_media":9314,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,25],"class_list":["post-9313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-the-trustmakers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Allstate CEO Tom Wilson on Creating Trust Through Community | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/allstate-ceo-tom-wilson-on-creating-trust-through-community\/9313\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allstate CEO Tom Wilson on Creating Trust Through Community\" \/>\n<meta property=\"og:description\" content=\"Tom Wilson, Chair, President and CEO of Allstate, joins Edelman\u2019s Richard Edelman to look at how trust in America is shifting from national institutions to local communities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/allstate-ceo-tom-wilson-on-creating-trust-through-community\/9313\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-01T05:01:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/09\/169tomwilson.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta 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