{"id":9423,"date":"2025-10-13T11:20:03","date_gmt":"2025-10-13T15:20:03","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/13\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/"},"modified":"2025-10-15T11:26:24","modified_gmt":"2025-10-15T15:26:24","slug":"if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/","title":{"rendered":"If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts"},"content":{"rendered":"\n

By Helen Myers, Advertising Week Correspondent<\/em><\/p>\n\n\n\n\n\n

Christi Geary, Head of AMP Agency (Advantage Marketing Partners), led a fast-paced discussion on thriving in today\u2019s shoppable world\u2014where brand love meets buyer behavior.<\/p>\n\n\n\n\n\r\n\n

\"\"<\/figure>\n\n

Geary kicked off the discussion by asking Jessica Grasso, Senior Manager of Omnichannel Marketing at Bayer, about how she translates brand initiatives into omnichannel events. Grasso brought up the recent collaboration between AMP and Bayer and what led to its success. Their joint campaign delivered an integrated omni approach and included geo-targeting, merchandising, retail media, and social media influencers. Geary then chimed in to emphasize that this work demonstrated the importance of partnership and cross-functional collaboration.<\/p>\n\n\n\n\n\n

\"\"<\/figure>\n\n

The conversation then switched to how companies are unifying brand love with buyer behavior. Marie-Jeanne Matei, the VP GM of E-Commerce and Omnichannel Shopper Experience at Ferrero USA, shared her thoughts. Recently, Keeber put out a 360 campaign that incorporated virtual elements on the physical packaging. Keebler wanted to capture the nostalgia long-term customers have for the brand and create magic moments for new customers through an interactive experience. \u201cBuilding that loyalty and consideration with the new consumers was imperative for us. The brand has that heritage, and we wanted to continue to drive that loyalty all the way down to purchase,\u201d Matei said.<\/p>\n\n\n\n\n\n

When it comes to younger audiences, YPulse is an expert on Gen Z\u2019s shopping behaviors. Chanon Cook, CRO of YPulse said that Gen Z\u2019s approach to commerce is heavily driven by authenticity. According to their data, Cook stated that\u201c82% of Gen Z think that it’s important for a brand to be true to themselves.\u201d As for what being true to yourself manifests as, \u201cIt means really exploring and understanding who you are as a brand,\u201d Cook said.<\/p>\n\n\n\n\n\n

\"\"
If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts – Chanon Cook, Chief Research Officer, YPulse<\/figcaption><\/figure>\n\n

Geary then asked how Bayer turns transactional marketing into more experiential marketing in a way that is authentic to their target demographics. Grasso mentioned Bayer\u2019s new women’s health campaign that aims to fight against generalization and inauthenticity. \u201cWe really leaned into the opportunity to drive awareness and build trust across the breadth of our portfolio through tailored, bundled solutions that are meeting women during different life stages at that moment in time,\u201d Grasso said. She stated that it\u2019s important to meet people where they are and avoid a one-size-fits-all approach.<\/p>\n\n\n\n\n\n

Geary asked the panel what advice they would give other marketers who are having to balance limited budgets with planning new approaches to commerce. Cook brought a key way to better understand your consumer base. \u201cListen to your audience, especially young people. They are telling you what they want. They are telling you what they need. It’s all over social media,\u201d she said.<\/p>\n\n\n\n\n\n

\"\"<\/figure>\n\n

As for Bayer, Grasso stated that collaboration is the \u201csecret sauce\u201d. \u201cWorking together and identifying what our common goals are. \u201cFinding the synergies nationally, then down to retail, and finally partnering on developing the plan together,\u201d Grasso said. Matiei adds that collaboration should also happen externally to get closer to retail partners and see what insights they share.<\/p>\n\n\n\n\n\n

AMP\u2019s approach, Geary noted, is about collapsing the traditional silos between brand storytelling and commerce activation. The agency integrates creative strategy, media, and retail execution into one continuous flow\u2014where every moment of inspiration can become a moment of conversion. From connected retail media to experiential activations that drive measurable sales, AMP is helping brands design ecosystems that move consumers seamlessly from discovery to purchase.<\/p>\n\n\n\n\n\n

Geary ended the conversation by highlighting the delicate balance between humanity and leveraging technology. \u201cRemember that the predictably irrational, fabulous part about humanity is coming up with ideas and reacting in ways that we wouldn’t have always predicted,\u201d she said.<\/p>\n\n\n\n\n

\r\n\r\n

Also available as an audio podcast through our Uncommon Thinking podcast series. Subscribe now on your favorite podcast platform:<\/h2>\r\n\n
\n
\"apple<\/figure>\n\n\n\n
\"spotify<\/figure>\n<\/div>\n\n

<\/a><\/p>\n\n\n\n\n\n

\"amazon<\/figure>\n","protected":false},"excerpt":{"rendered":"

Christi Geary, Head of AMP Agency (Advantage Marketing Partners), led a fast-paced discussion on thriving in today\u2019s shoppable world\u2014where brand love meets buyer behavior.<\/p>\n","protected":false},"author":7,"featured_media":9424,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[37,16],"topics":[2],"class_list":["post-9423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-content","tag-retail","topics-editorial"],"acf":[],"yoast_head":"\nIf Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts\" \/>\n<meta property=\"og:description\" content=\"Christi Geary, Head of AMP Agency (Advantage Marketing Partners), led a fast-paced discussion on thriving in today\u2019s shoppable world\u2014where brand love meets buyer behavior.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-13T15:20:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T15:26:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/10\/AMP-If-Everything-Is-Shoppable-Become-Unstoppable-Brand-and-Commerce-That-Converts.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\\\/9423\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\\\/9423\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts\",\"datePublished\":\"2025-10-13T15:20:03+00:00\",\"dateModified\":\"2025-10-15T15:26:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\\\/9423\\\/\"},\"wordCount\":661,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\\\/9423\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/10\\\/AMP-If-Everything-Is-Shoppable-Become-Unstoppable-Brand-and-Commerce-That-Converts.png\",\"keywords\":[\"AWNewYork 2025 Content\",\"Retail\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\\\/9423\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\\\/9423\\\/\",\"name\":\"If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\\\/9423\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\\\/9423\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/10\\\/AMP-If-Everything-Is-Shoppable-Become-Unstoppable-Brand-and-Commerce-That-Converts.png\",\"datePublished\":\"2025-10-13T15:20:03+00:00\",\"dateModified\":\"2025-10-15T15:26:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\\\/9423\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\\\/9423\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\\\/9423\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/10\\\/AMP-If-Everything-Is-Shoppable-Become-Unstoppable-Brand-and-Commerce-That-Converts.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/10\\\/AMP-If-Everything-Is-Shoppable-Become-Unstoppable-Brand-and-Commerce-That-Converts.png\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\\\/9423\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/","og_locale":"en_US","og_type":"article","og_title":"If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts","og_description":"Christi Geary, Head of AMP Agency (Advantage Marketing Partners), led a fast-paced discussion on thriving in today\u2019s shoppable world\u2014where brand love meets buyer behavior.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/","og_site_name":"AW360","article_published_time":"2025-10-13T15:20:03+00:00","article_modified_time":"2025-10-15T15:26:24+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/10\/AMP-If-Everything-Is-Shoppable-Become-Unstoppable-Brand-and-Commerce-That-Converts.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts","datePublished":"2025-10-13T15:20:03+00:00","dateModified":"2025-10-15T15:26:24+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/"},"wordCount":661,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/10\/AMP-If-Everything-Is-Shoppable-Become-Unstoppable-Brand-and-Commerce-That-Converts.png","keywords":["AWNewYork 2025 Content","Retail"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/","name":"If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/10\/AMP-If-Everything-Is-Shoppable-Become-Unstoppable-Brand-and-Commerce-That-Converts.png","datePublished":"2025-10-13T15:20:03+00:00","dateModified":"2025-10-15T15:26:24+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/10\/AMP-If-Everything-Is-Shoppable-Become-Unstoppable-Brand-and-Commerce-That-Converts.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/10\/AMP-If-Everything-Is-Shoppable-Become-Unstoppable-Brand-and-Commerce-That-Converts.png","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts\/9423\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=9423"}],"version-history":[{"count":3,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9423\/revisions"}],"predecessor-version":[{"id":16952,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/9423\/revisions\/16952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/9424"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=9423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=9423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=9423"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=9423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}