{"id":944,"date":"2021-06-08T11:51:50","date_gmt":"2021-06-08T15:51:50","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/06\/08\/a-new-brand-for-a-new-era-of-inclusive-hybrid-work\/"},"modified":"2021-06-08T11:51:50","modified_gmt":"2021-06-08T15:51:50","slug":"a-new-brand-for-a-new-era-of-inclusive-hybrid-work","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/a-new-brand-for-a-new-era-of-inclusive-hybrid-work\/944\/","title":{"rendered":"A New Brand for a New Era of Inclusive Hybrid Work"},"content":{"rendered":"<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376258 = window.plc376258 || 0;\n            document.write('<' + 'div id=\"placement_376258_' + plc376258+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376258, [300,250], 'placement_376258_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376258++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"739\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/06\/2.jpg\" alt=\"\" class=\"wp-image-946\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/2.jpg 960w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/2-300x231.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/2-768x591.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Innovation remains at the heart of Webex, and today they are launching an all-new <a href=\"https:\/\/blog.webex.com\/hybrid-work\/ushering-in-the-era-of-hybrid-work?utm_medium=Owned&#038;utm_source=Email&#038;utm_channel=Email&#038;utm_campaign=Launch_FY21_June&#038;team=WW\">Webex Suite<\/a> that is built on the most recent learnings on remote work realities the global pandemic taught us. As the world looks towards a future of hybrid work, Webex is again addressing the most pressing concerns of their customers as they make that transition.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As businesses move from the old world of remote work to the new world of hybrid work, inclusivity is at the heart of Webex and this value system is fully embodied in the brand. It is also the beating heart of Cisco\u2019s purpose \u2013 to power an inclusive future for all.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc428354 = window.plc428354 || 0;\n            document.write('<' + 'div id=\"placement_428354_' + plc428354+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,428354, [300,250], 'placement_428354_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc428354++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\">The Webex brand system is much more than logos or colors, it\u2019s a reflection of their purpose. The new logo was inspired by a guiding design principle of inclusion as they introduce<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Webex by Cisco. <\/strong><\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"433\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/06\/3.jpg\" alt=\"\" class=\"wp-image-947\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/3.jpg 960w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/3-300x135.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/3-768x346.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The new logo &#8211; the \u201cW\u201d is a rotating double helix consisting of three-dimensional strands interweaved in a sort of dance\u2014the perfect metaphor for teams in flow, each member participating and contributing equally to create something wonderful. It represents the harmonious flow of ideas that happens when people come together as equals, regardless of where or how they work.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">They embrace organic curves and roundedness in our graphic language. It\u2019s a reflection of the belief that collaboration should feel familiar and easy for everyone, representing the diversity of choice\u2026so you can be\u00a0you.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"360\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/06\/1.jpg\" alt=\"\" class=\"wp-image-948\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/1.jpg 960w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/1-300x113.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/1-768x288.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>The photography<\/strong> represents a global population across geographies, diversities, age groups, and locations.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Every part of the<strong> new design system<\/strong> is intentional. A vibrant color palette, dynamic color gradients, intuitive illustration and iconography, and strong typographic hierarchy represents\u00a0the energy and excitement of\u00a0collaboration\u2026Working\u00a0in flow to get things\u00a0done.\u00a0<strong>\u00a0<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Cisco is leading the way to a new world of work. They are telling their customers\u2019 hybrid work transformation stories through their new global brand campaign, launched today. The first customer being featured in the campaign is <a href=\"https:\/\/youtu.be\/u33B0QGMGZI\">McLaren F1 Team<\/a>.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Cisco is passionate about ensuring businesses are successful as they navigate to hybrid work. The future of work will require a new approach \u2013 one that empowers inclusivity by putting people and their experiences first.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Driving hybrid work across the globe | Webex by Cisco x McLaren F1\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/u33B0QGMGZI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><em>Aruna Ravichandran\u00a0is\u00a0VP\/Chief Marketing Officer\u00a0for\u00a0Webex Collaboration\u00a0Marketing at Cisco and leads all aspects of global marketing, including brand management, product marketing, digital marketing, and demand generation.<\/em><\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376259 = window.plc376259 || 0;\n            document.write('<' + 'div id=\"placement_376259_' + plc376259+ '\"><\/' + 'div>');\n     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us.<\/p>\n","protected":false},"author":7,"featured_media":945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A New Brand for a New Era of Inclusive Hybrid Work | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/a-new-brand-for-a-new-era-of-inclusive-hybrid-work\/944\/\" \/>\n<meta property=\"og:locale\" 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