{"id":9481,"date":"2025-10-15T11:51:00","date_gmt":"2025-10-15T15:51:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/15\/haleon-us-cmo-katie-williams-on-making-health-more-human\/"},"modified":"2025-10-15T11:51:00","modified_gmt":"2025-10-15T15:51:00","slug":"haleon-us-cmo-katie-williams-on-making-health-more-human","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/haleon-us-cmo-katie-williams-on-making-health-more-human\/9481\/","title":{"rendered":"Haleon\u00a0US CMO Katie Williams on Making Health More Human"},"content":{"rendered":"\n

Katie Williams, US Chief Marketing Officer at Haleon, joins Edelman\u2019s Jackie Cooper to explore how trust in health is evolving as consumers take more control of their well-being. Katie shares how Haleon is meeting people where they are \u2013 across social platforms, AI-enabled tools, and new health journeys like GLP-1 use \u2013 while staying rooted in science and humanity. She also discusses generational differences when it comes to health care, and how to support consumers at different phases of their lives.<\/p>\n\n\n\n\n\r\n

Listen to all episodes on your favorite podcast platform:<\/h3>\r\n

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\r\nhttp:\/\/cdn.cascadiaaudio.com\/TheTrustMakers\/trustmakers_s5e03.mp3<\/a><\/audio>\r\n
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Katie Williams, US Chief Marketing Officer at Haleon, joins Edelman\u2019s Jackie Cooper to explore how trust in health is evolving as consumers take more control of their well-being.<\/p>\n","protected":false},"author":7,"featured_media":9482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,25],"class_list":["post-9481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-the-trustmakers"],"acf":[],"yoast_head":"\nHaleon\u00a0US CMO Katie Williams on Making Health More Human | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/haleon-us-cmo-katie-williams-on-making-health-more-human\/9481\/\" 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