{"id":9505,"date":"2025-10-16T01:04:22","date_gmt":"2025-10-16T05:04:22","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/16\/the-future-of-loyalty-and-customer-experience-with-morana-bakula-of-bond\/"},"modified":"2026-07-17T11:39:17","modified_gmt":"2026-07-17T11:39:17","slug":"the-future-of-loyalty-and-customer-experience-with-morana-bakula-of-bond","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-loyalty-and-customer-experience-with-morana-bakula-of-bond\/9505\/","title":{"rendered":"The Future of Loyalty and Customer Experience with Morana Bakula of Bond"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this episode Ren Akinci speaks with Morana Bakula, President and CEO of Bond Brand Loyalty. In this conversation, Morana shares what sets Bond apart in the loyalty and customer experience space, offers an inside look at <em>The Loyalty Report<\/em> \u2014 the agency\u2019s annual industry benchmark \u2014 and reflects on how brands can evolve to meet rising customer expectations. She also opens up about her journey as a first-generation immigrant leading a fast-growing agency into its next chapter.<\/p>\n\n\n<h3>Listen to all episodes on your favorite podcast platform:<\/h3>\n<p>\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/great-minds-people-and-culture\/id1706126787\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/14vpgtQK7HfUNsJaRFcosy\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=xg2JDjwc-yM&amp;list=PLcTvMd3G4U6-E9OzWX-8YJ03Qk4at6YpE\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n<p><\/a><\/p>\n<hr \/>\n<p><iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"The Future of Loyalty and Customer Experience with Morana Bakula of Bond\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=xvnpw-19fc9ed-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=7\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<hr \/>\n<p style=\"padding-left: 40px;\">\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Morana shares what sets Bond apart in the loyalty and customer experience space, offers an inside look at The Loyalty Report, and reflects on how brands can evolve to meet rising customer expectations.<\/p>\n","protected":false},"author":7,"featured_media":9506,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[27,23],"class_list":["post-9505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-great-minds-people-culture","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Future of Loyalty and Customer Experience with Morana Bakula of Bond | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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