{"id":9619,"date":"2025-10-24T13:03:09","date_gmt":"2025-10-24T17:03:09","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/24\/measuring-inclusion-how-ai-is-rewiring-representation-in-marketing\/"},"modified":"2026-07-13T12:23:22","modified_gmt":"2026-07-13T12:23:22","slug":"measuring-inclusion-how-ai-is-rewiring-representation-in-marketing","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/measuring-inclusion-how-ai-is-rewiring-representation-in-marketing\/9619\/","title":{"rendered":"Measuring Inclusion: How AI is Rewiring Representation in Marketing"},"content":{"rendered":"

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In this episode of AI: Machine-Made Marketing<\/em>, we\u2019re joined by Asha Shivaji<\/b>, CEO and Co-Founder of SeeMe Index<\/b>, to explore how responsible AI is changing the way brands understand and measure inclusivity. Asha shares how her team\u2019s data-driven approach helps marketers uncover representation gaps across ads, products, and purpose\u2014proving that inclusion isn\u2019t just good ethics, it\u2019s good business.<\/p>\n\n\n\n

From quantifying screen-time disparities to showing how inclusive brands are growing nearly 3x faster<\/b> than their peers, this conversation dives deep into the intersection of AI, culture, and commerce. Tune in to learn how brands can use AI responsibly to build trust, drive growth, and make sure everyone sees themselves in the story.<\/p>\n\n\n\n

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