{"id":9622,"date":"2025-10-24T13:48:48","date_gmt":"2025-10-24T17:48:48","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/24\/sara-badler-chief-advertising-officer-north-america-the-guardian\/"},"modified":"2025-10-24T13:48:48","modified_gmt":"2025-10-24T17:48:48","slug":"sara-badler-chief-advertising-officer-north-america-the-guardian","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/sara-badler-chief-advertising-officer-north-america-the-guardian\/9622\/","title":{"rendered":"Sara Badler, Chief Advertising Officer North America, The Guardian"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this episode of\u00a0<em>AW360<\/em>,\u00a0<strong>Sara Badler<\/strong>, Chief Advertising Officer of\u00a0<strong>The Guardian<\/strong>, joins us to talk about the global publisher\u2019s bold new chapter in the U.S. \u2014 from its just-launched \u201c<em>The Whole Picture<\/em>\u201d brand campaign to its growing programmatic footprint and new revenue streams.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Sara shares how The Guardian\u2019s independent, trust-owned model enables it to innovate without compromising journalistic integrity, unveiling initiatives like\u00a0<em>Filter<\/em>\u00a0(its new commerce and product recommendation platform), a\u00a0<em>Football Weekly<\/em>\u00a0live U.S. podcast tour for the 2026 World Cup, and creative brand collaborations that redefine how advertisers connect with purpose-driven audiences.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a look inside how one of the world\u2019s most respected news brands is reimagining its business for the next generation \u2014 while staying true to the values that have guided it for over 200 years.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"127\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127.jpg\" alt=\"\" class=\"wp-image-9322\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127-300x37.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127-768x95.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<iframe style=\"width: 100%; height: 200px; border: 0 none;\" src=\"https:\/\/art19.com\/shows\/b51bbc8f-e283-4893-b6df-e6a191d4a0fe\/episodes\/41622aeb-4988-40be-83e2-01a3bf55a574\/embed\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images 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class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>In this episode of\u00a0AW360,\u00a0Sara Badler, Chief Advertising Officer of\u00a0The Guardian, joins us to talk about the global publisher\u2019s bold new chapter in the U.S. \u2014 from its just-launched \u201cThe Whole Picture\u201d brand campaign to its growing programmatic footprint and new revenue streams.<\/p>\n","protected":false},"author":7,"featured_media":9623,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[36,23],"class_list":["post-9622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-aw360-live","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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