{"id":9640,"date":"2025-10-28T12:04:19","date_gmt":"2025-10-28T16:04:19","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/28\/andrew-kyrejko-vice-president-group-director-of-strategy-momentum-worldwide\/"},"modified":"2025-10-28T12:04:19","modified_gmt":"2025-10-28T16:04:19","slug":"andrew-kyrejko-vice-president-group-director-of-strategy-momentum-worldwide","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/andrew-kyrejko-vice-president-group-director-of-strategy-momentum-worldwide\/9640\/","title":{"rendered":"Andrew Kyrejko, Vice President, Group Director of Strategy, Momentum Worldwide"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this episode of\u00a0<em>AW360 Live<\/em>, we sit down with\u00a0<strong>Andrew Kyrejko<\/strong>, Vice President and Group Director of Strategy at\u00a0<strong>Momentum Worldwide<\/strong>, to explore how the agency is redefining experiential marketing through a\u00a0<em>business-to-human (B2H)<\/em>\u00a0lens. Andrew shares how Momentum\u2019s latest global research is revealing what truly drives connection, joy, and action in business events\u2014and how brands can move from\u00a0<em>selling<\/em>\u00a0to\u00a0<em>solving<\/em>, from\u00a0<em>talking at<\/em>\u00a0to\u00a0<em>collaborating with<\/em>, and from\u00a0<em>networking<\/em>\u00a0to\u00a0<em>intentional connection.<\/em><\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We dive into the findings from Momentum\u2019s groundbreaking\u00a0<strong>B2B Pulse<\/strong>\u00a0study, including the surprising \u201cfrustration index\u201d that maps what attendees really think about business experiences. Andrew also discusses how modern decision makers\u2014millennials and Gen Z\u2014are reshaping the expectations for B2B engagement, why co-located experiences are on the rise, and how AI can enhance (not replace) the human element in live events.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"127\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127.jpg\" alt=\"\" class=\"wp-image-9322\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127-300x37.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127-768x95.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<iframe src=\"https:\/\/art19.com\/shows\/b51bbc8f-e283-4893-b6df-e6a191d4a0fe\/episodes\/751f05e7-b986-4e43-9733-4774285b8186\/embed\" style=\"width: 100%; height: 200px; border: 0 none;\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/aw360-live\/id1843969378\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/1kt7xYMnLpLcaVT3d98IX5\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n<\/div>\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>In this episode of\u00a0AW360 Live, we sit down with\u00a0Andrew Kyrejko, Vice President and Group Director of Strategy at\u00a0Momentum Worldwide, to explore how the agency is redefining experiential marketing through a\u00a0business-to-human (B2H)\u00a0lens.<\/p>\n","protected":false},"author":7,"featured_media":9641,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[36,23],"class_list":["post-9640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-aw360-live","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Andrew Kyrejko, Vice President, Group Director of Strategy, Momentum Worldwide | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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