{"id":9647,"date":"2025-10-30T16:49:53","date_gmt":"2025-10-30T20:49:53","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/30\/janina-lundy-evp-of-marketing-brand-partnerships-hartbeat\/"},"modified":"2025-10-31T18:06:21","modified_gmt":"2025-10-31T22:06:21","slug":"janina-lundy-evp-of-marketing-brand-partnerships-hartbeat","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/janina-lundy-evp-of-marketing-brand-partnerships-hartbeat\/9647\/","title":{"rendered":"Janina Lundy, EVP of Marketing &#038; Brand Partnerships, Hartbeat"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">How do you make audiences laugh, feel, and connect\u2014all while delivering for brands? In this episode of <em>AW360 Live<\/em>, recorded at Advertising Week New York and powered by ART19, we sit down with <strong>Janina Lundy, EVP of Marketing &#038; Brand Partnerships at<\/strong> <strong>Kevin Hart\u2019s global entertainment company, Hartbeat<\/strong>, to explore how humor and culture are redefining branded storytelling.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">From award-winning campaigns like\u00a0<em>Group Therapy<\/em>\u00a0for AXA to major cultural moments like the\u00a0<em>BET Awards<\/em>\u00a0and\u00a0<em>FeverFest<\/em>\u00a0during WNBA All-Star Weekend, Janina shares how Heartbeat merges creativity, commerce, and comedy to create authentic, emotionally resonant work that travels across film, TV, and digital platforms.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"127\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127.jpg\" alt=\"\" class=\"wp-image-9322\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127-300x37.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/09\/250923-Banners-05-1024x127-768x95.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<iframe style=\"width: 100%; height: 200px; border: 0 none;\" src=\"https:\/\/art19.com\/shows\/b51bbc8f-e283-4893-b6df-e6a191d4a0fe\/episodes\/ef60e7b3-73e3-4ffc-a98f-b88ffb33bc06\/embed\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/aw360-live\/id1843969378\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/1kt7xYMnLpLcaVT3d98IX5\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n<\/div>\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>Janina Lundy, EVP of Marketing &#038; Brand Partnerships at\u00a0Kevin Hart\u2019s global entertainment company, Heartbeat, explores how humor and culture are redefining branded storytelling.<\/p>\n","protected":false},"author":7,"featured_media":9648,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[36,23],"class_list":["post-9647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-aw360-live","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Janina Lundy, EVP of Marketing &amp; Brand Partnerships, Hartbeat | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/janina-lundy-evp-of-marketing-brand-partnerships-hartbeat\/9647\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Janina Lundy, EVP of Marketing &amp; 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