{"id":9666,"date":"2025-11-03T14:11:55","date_gmt":"2025-11-03T19:11:55","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/11\/03\/the-heathrow-bears-are-back-for-the-2025-holiday-season\/"},"modified":"2025-11-04T14:13:18","modified_gmt":"2025-11-04T19:13:18","slug":"the-heathrow-bears-are-back-for-the-2025-holiday-season","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-heathrow-bears-are-back-for-the-2025-holiday-season\/9666\/","title":{"rendered":"The Heathrow Bears Are Back for the 2025 Holiday Season"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">How has it been seven years since we last saw Doris and Edward, the <a href=\"https:\/\/popicon.life\/the-heathrow-bears-make-a-festive-return-in-their-latest-holiday-advert\/\" target=\"_blank\" rel=\"noopener\">Heathrow Bears<\/a>?! Fans of the adorable duo may recall they traded a staycation at their Sunny Days Retirement Village home in favor of hopping the pond to spend the holidays with family in 2018.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/11\/heathrow_bears_ad_stills_2_18593.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The return of the Heathrow Bears is being celebrated in an extra special way in their fourth advert. A new campaign from <a href=\"https:\/\/www.stlukes.co.uk\/\" target=\"_blank\" rel=\"noopener\">St. Luke\u2019s London<\/a> shows the Heathrow Bears heading on an adventure with a nod to where their story began. Plus, Heathrow Airport has temporarily renamed Terminal 4 to \u201cTerminal Paw\u201d to welcome the bears and passengers alike.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&#8220;Must Be Love&#8221;<\/strong><\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Heathrow Bears - Must be Love #HeathrowBears\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/vzeuavpZ-Bw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">There\u2019s a wee bit of magical d\u00e9j\u00e0 vu in viewing \u201cMust Be Love.\u201d Doris and Edward board a self-driving pod in Heathrow\u2019s Pod Parking and rely on the airport\u2019s helpful staff (and one another) to navigate printing out sticky luggage tags and perusing perfume testers at the shops.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As their gate starts to board, Edward suddenly implies he can\u2019t find their boarding passes\u2026 until he finally pulls out the passes at the last moment. Whew, crisis averted! As passengers walk past, the two bears transform into humans right before our eyes.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Coming Home for Christmas | Heathrow Airport\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/oq1r_M5a6uI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">If some of this feels familiar, viewers are seeing several throwback moments reminiscent of the bears\u2019 first advert \u201cComing Home for Christmas.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The original spot featured Doris and Edward arriving at Heathrow and carefully making their way through the airport together. They take one another\u2019s paws to step on the escalator, get a helping hand from a staffer to get their luggage off the carousel and accidentally cause a tower of Walker\u2019s Shortbread cookies to fall over at the kiosk. Upon coming to arrivals, two small children \u2014 grandkids! \u2014 come rushing over and the bears reveal their true forms as their grandparents.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Terminal 4 Becomes &#8220;Terminal Paw&#8221;<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">In a <a href=\"https:\/\/mediacentre.heathrow.com\/pressrelease\/detail\/24132\" target=\"_blank\" rel=\"noopener\">press release<\/a>, Heathrow Airport announced they have temporarily renamed Terminal 4 as \u201cTerminal Paw\u201d to mark the bears\u2019 comeback.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/11\/heathrow_bears.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are excited to welcome Doris and Edward back to Heathrow. They hold a very special place in our passengers\u2019 hearts, and their story embodies the spirit of travel \u2014 full of love, laughter and a little bit of mischief. Their return is a reminder that Heathrow is more than just an airport. It\u2019s a place where millions of meaningful journeys begin every year,\u201d said Ross Baker, Chief Commercial Officer at Heathrow.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/11\/heathrow_bears_ad_stills_3_02e29.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And if you\u2019ve always wanted to own these two iconic teddy bears, you\u2019re in luck. The \u201cDoris and Edward Bairs\u201d will be available for passengers to buy exclusively at Heathrow from January 2026.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This puts them in delightful company alongside the Harrods bear, Paddington Bear and many other plush bears to shop. Fun fact: more than 82,000 teddy bears are sold yearly at Heathrow! Splurge on a few as gifts this holiday season or to treat yourself with furry friends as new travel companions.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Image Credits: Heathrow Airports Limited<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The return of the Heathrow Bears is being celebrated in an extra special way in their fourth advert.<\/p>\n","protected":false},"author":7,"featured_media":9667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-9666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Heathrow Bears Are Back for the 2025 Holiday Season | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, 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