{"id":9757,"date":"2025-11-12T10:28:38","date_gmt":"2025-11-12T15:28:38","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/11\/12\/goldfishs-the-littlest-float-swims-back-to-the-macys-thanksgiving-day-parade\/"},"modified":"2025-11-12T10:28:38","modified_gmt":"2025-11-12T15:28:38","slug":"goldfishs-the-littlest-float-swims-back-to-the-macys-thanksgiving-day-parade","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/goldfishs-the-littlest-float-swims-back-to-the-macys-thanksgiving-day-parade\/9757\/","title":{"rendered":"Goldfish\u2019s \u201cThe Littlest Float\u201d Swims Back to the Macy\u2019s Thanksgiving Day Parade"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/advertisingweek.com\/these-brand-mascots-are-coming-to-the-2025-macys-thanksgiving-day-parade\/\" target=\"_blank\" rel=\"noopener\">99th Macy\u2019s Thanksgiving Day Parade<\/a> will be full of larger-than-life balloons, floats and balloonicles, but one float is making a splash for its extra small size. Goldfish is back with \u201cThe Littlest Float\u201d which is said to be the tiniest float to appear in the parade, ever.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/11\/Goldfish_LittlestFloat-scaled.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Just how small is The Littlest Float? It measures up to 14 Goldfish crackers long. The float, in collaboration with agency <a href=\"https:\/\/mischiefusa.com\/\" target=\"_blank\" rel=\"noopener\">Mischief<\/a>, depicts a school of Goldfish crackers clad in beanies and earmuffs sledding and preparing for a playful snowball fight atop a snow-Goldfish. And if it looks familiar, the scene is a nod from Goldfish\u2019s \u201cSnow Day\u201d ad which will air during the parade.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re thrilled to welcome Goldfish back to this year\u2019s iconic celebrations with the smallest float, in Parade history,\u201d said Jordan Dabby, Macy\u2019s Thanksgiving Day Parade producer. \u201cIt may be tiny, but this tiny float is bursting with fun and ready to make a big impression for live spectators in New York City and fans tuning in from coast to coast.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Previously, Goldfish had a more traditionally sized float which made appearances from 2012 to 2014 in the Macy\u2019s Parade.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGoldfish is the fish-shaped snack adored by all ages, and there\u2019s no better place to share the smallest snack with the biggest smile than at the Macy\u2019s Thanksgiving Day Parade,\u201d said Mike Fanelli, Senior Director, Marketing, Goldfish. \u201cIt\u2019s a joyful reminder that even the tiniest things can bring the greatest joy during the holidays, and we\u2019re honored to share this moment with Goldfish snackers everywhere.\u201d<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Keep your eyes peeled for The Littlest Float and watch the 2025 Macy\u2019s Thanksgiving Day Parade live on Thursday November 27, 2025, from 8:30 AM to 12 PM EST on NBC and Peacock.<\/em><\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 99th Macy\u2019s Thanksgiving Day Parade will be full of larger-than-life balloons, floats and balloonicles, but one float is making a splash for its extra small size.<\/p>\n","protected":false},"author":7,"featured_media":9758,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-9757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldfish\u2019s \u201cThe Littlest Float\u201d Swims Back to the Macy\u2019s Thanksgiving Day Parade | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/goldfishs-the-littlest-float-swims-back-to-the-macys-thanksgiving-day-parade\/9757\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goldfish\u2019s \u201cThe Littlest Float\u201d Swims Back to the Macy\u2019s Thanksgiving Day Parade\" \/>\n<meta property=\"og:description\" content=\"The 99th Macy\u2019s Thanksgiving Day Parade will be full of larger-than-life balloons, floats and balloonicles, but one float is making a splash for its extra small size.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/goldfishs-the-littlest-float-swims-back-to-the-macys-thanksgiving-day-parade\/9757\/\" \/>\n<meta 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