{"id":9776,"date":"2025-11-17T14:31:57","date_gmt":"2025-11-17T19:31:57","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/11\/17\/from-silos-to-synergy-magnite-on-building-a-unified-future-for-omnichannel-measurement\/"},"modified":"2025-11-17T14:31:57","modified_gmt":"2025-11-17T19:31:57","slug":"from-silos-to-synergy-magnite-on-building-a-unified-future-for-omnichannel-measurement","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-silos-to-synergy-magnite-on-building-a-unified-future-for-omnichannel-measurement\/9776\/","title":{"rendered":"From Silos to Synergy: Magnite on Building a Unified Future for Omnichannel Measurement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this episode of Modern Marketing and Measurement, Magnite\u2019s VP of Strategic Partnerships International, David Snocken, joins us to explore how CTV and premium video are evolving from brand channels to measurable performance engines. We discuss the shift from brand uplift to real business results, why privacy-centric supply-side data is becoming essential, and how AI and automation are opening the door to real-time optimization. David also explains why measurement and activation are no longer separate workflows\u2014but two sides of the same coin. It\u2019s a candid, practical look at the path to consistent, transparent results across every screen.<\/p>\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\n<iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"From Silos to Synergy: Magnite on Building a Unified Future for Omnichannel Measurement\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=tupqa-19c5f12-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=fb0584\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\r\n\r\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex 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engines.<\/p>\n","protected":false},"author":7,"featured_media":9777,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[34,23],"class_list":["post-9776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-modern-marketing-measurement-podcast","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Silos to Synergy: Magnite on Building a Unified Future for Omnichannel Measurement | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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