{"id":9785,"date":"2025-11-20T14:20:04","date_gmt":"2025-11-20T19:20:04","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/11\/20\/cutting-through-the-noise-dennis-kirschner-on-brand-safety-walled-gardens-the-future-of-the-open-web\/"},"modified":"2026-07-13T12:22:39","modified_gmt":"2026-07-13T12:22:39","slug":"cutting-through-the-noise-dennis-kirschner-on-brand-safety-walled-gardens-the-future-of-the-open-web","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/cutting-through-the-noise-dennis-kirschner-on-brand-safety-walled-gardens-the-future-of-the-open-web\/9785\/","title":{"rendered":"Cutting Through the Noise: Dennis Kirschner on Brand Safety, Walled Gardens &#038; the Future of the Open Web"},"content":{"rendered":"<p><\/p>\n\n\n<p class=\"wp-block-paragraph\">On this episode of <em>AI: Machine-Made Marketing<\/em>, we sit down with <b>Dennis Kirschner, Co-Founder &amp; CMO of ShowHeroes Group<\/b>, for an unfiltered look at the escalating content crisis inside the walled gardens \u2014 and what it means for advertisers navigating an AI-accelerated media ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dennis breaks down why <b>AI-generated content is exploding at unprecedented scale<\/b> across major platforms, creating volatile new risks around brand safety, misinformation, and transparency. Instead of suggesting brands pull out of the walled gardens, he explains how to <b>invest smarter<\/b>, ask harder questions, and reclaim clarity in environments that are becoming increasingly opaque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He also maps out what he sees as the antidote:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>multiscreen strategy anchored in premium publishers<\/strong><\/li>\n\n\n\n<li>The <strong>open web<\/strong> as a counterweight to fraud-ridden feeds<\/li>\n\n\n\n<li>And <strong>AI-powered tools<\/strong> that elevate targeting precision, content suitability, and performance across trusted environments<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"Cutting Through the Noise: Dennis Kirschner on Brand Safety, Walled Gardens &amp; the Future of the Open Web\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=frust-19cb457-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1b1b1b&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=fb0584\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe>\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/ai-machine-made-marketing\/id1833991445\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/42ikfnhdSNythVkO03Q9HY\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.youtube.com\/playlist?list=PLcTvMd3G4U69l7Mez7Wrq8POuTgfiGi6e\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Dennis breaks down why AI-generated content is exploding at unprecedented scale across major platforms, creating volatile new risks around brand safety, misinformation, and transparency.<\/p>\n","protected":false},"author":7,"featured_media":9786,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[35,23],"class_list":["post-9785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-ai-machine-made-marketing","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cutting Through the Noise: Dennis Kirschner on Brand Safety, Walled Gardens &amp; the Future of the Open Web | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/cutting-through-the-noise-dennis-kirschner-on-brand-safety-walled-gardens-the-future-of-the-open-web\/9785\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cutting Through the Noise: Dennis Kirschner on Brand Safety, Walled Gardens &amp; the Future of the Open Web\" \/>\n<meta property=\"og:description\" content=\"Dennis breaks down why AI-generated content is exploding at unprecedented scale across major platforms, creating volatile new risks around brand safety, misinformation, and transparency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/cutting-through-the-noise-dennis-kirschner-on-brand-safety-walled-gardens-the-future-of-the-open-web\/9785\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-20T19:20:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-13T12:22:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/11\/169aidennis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/cutting-through-the-noise-dennis-kirschner-on-brand-safety-walled-gardens-the-future-of-the-open-web\\\/9785\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/cutting-through-the-noise-dennis-kirschner-on-brand-safety-walled-gardens-the-future-of-the-open-web\\\/9785\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Cutting Through the Noise: Dennis Kirschner on Brand Safety, Walled Gardens &#038; 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