{"id":9791,"date":"2025-11-24T01:05:57","date_gmt":"2025-11-24T06:05:57","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/11\/24\/navigating-the-future-of-advertising-with-katz-digital\/"},"modified":"2026-07-17T11:41:54","modified_gmt":"2026-07-17T11:41:54","slug":"navigating-the-future-of-advertising-with-katz-digital","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/navigating-the-future-of-advertising-with-katz-digital\/9791\/","title":{"rendered":"Navigating the Future of Advertising with Katz Digital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><p><span style=\"font-weight: 400;\">In this episode, Scott Porretti, president of Katz Digital, discusses the evolution of media and advertising, focusing on the convergence of audio and CTV. He emphasizes the importance of an audience-first approach, the role of creative in advertising, and the challenges and opportunities in the CTV space. Scott shares insights on audience targeting, measurement, and the significance of building trust with partners. The conversation concludes with advice for brands looking to navigate the changing landscape of advertising.<\/span><\/p><br><strong>Takeaways:<\/strong><br><ul><br><li><span style=\"font-weight: 400;\">Scott Porretti has been with Katz Digital for 25 years, evolving through various roles.<\/span><\/li><br><li><span style=\"font-weight: 400;\">Katz Digital has a long legacy in media, adapting to changes in the industry.<\/span><\/li><br><li><span style=\"font-weight: 400;\">The company focuses on an audience-first approach to advertising.<\/span><\/li><br><li><span style=\"font-weight: 400;\">CTV and audio are converging, allowing for more targeted advertising.<\/span><\/li><br><li><span style=\"font-weight: 400;\">Understanding audience targeting is crucial for effective advertising campaigns.<\/span><\/li><br><li><span style=\"font-weight: 400;\">Creative plays a vital role in engaging consumers and driving action.<\/span><\/li><br><li><span style=\"font-weight: 400;\">Measurement and attribution are becoming increasingly important in advertising.<\/span><\/li><br><li><span style=\"font-weight: 400;\">Brands are encouraged to work with trusted partners for better results.<\/span><\/li><br><li><span style=\"font-weight: 400;\">The CTV market is growing rapidly, presenting new opportunities for advertisers.<\/span><\/li><br><li><span style=\"font-weight: 400;\">Continuous learning and adaptation are key to success in the advertising landscape.<\/span><\/li><br><\/ul><\/p>\n\n\n<h3>Listen to all episodes on your favorite podcast platform:<\/h3>\n<p>\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-sonic-truth\/id1440856708\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/5tdVSILWq2Aqugg0NB47Nt\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/youtu.be\/6l2CCG_ipTM\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n<\/p>\n<hr \/>\n<p><iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 315px;\" title=\"Navigating the Future of Advertising with Katz Digital\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=533m6-19ccd49-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=f6f6f6&amp;size=315\" width=\"100%\" height=\"315\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<hr \/>\n<p><strong>Chapters<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">00:00 Introduction to Katz Digital and Scott Porretti<\/span><\/li>\n<li><span style=\"font-weight: 400;\">03:01 The Evolution of Media and Advertising<\/span><\/li>\n<li><span style=\"font-weight: 400;\">05:47 Audience-First Approach in Advertising<\/span><\/li>\n<li><span style=\"font-weight: 400;\">09:04 The Convergence of CTV and Audio<\/span><\/li>\n<li><span style=\"font-weight: 400;\">11:58 Understanding Audience Targeting and Measurement<\/span><\/li>\n<li><span style=\"font-weight: 400;\">15:05 The Importance of Creative in Advertising<\/span><\/li>\n<li><span style=\"font-weight: 400;\">17:48 Challenges and Opportunities in CTV Advertising<\/span><\/li>\n<li><span style=\"font-weight: 400;\">20:57 Success Stories and Case Studies<\/span><\/li>\n<li><span style=\"font-weight: 400;\">23:43 Final Thoughts and Advice for Brands<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">","protected":false},"excerpt":{"rendered":"<p>In this episode, Scott Porretti, president of Katz Digital, discusses the evolution of media and advertising, focusing on the convergence of audio and CTV.<\/p>\n","protected":false},"author":7,"featured_media":9792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,26],"class_list":["post-9791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-the-sonic-truth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Navigating the Future of Advertising with Katz Digital | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/navigating-the-future-of-advertising-with-katz-digital\/9791\/\" \/>\n<meta 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