{"id":9794,"date":"2025-11-24T02:20:18","date_gmt":"2025-11-24T07:20:18","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/11\/24\/beyond-the-logo-how-modern-sponsorship-measurement-really-works-with-fuses-marie-binet\/"},"modified":"2026-07-14T08:15:14","modified_gmt":"2026-07-14T08:15:14","slug":"beyond-the-logo-how-modern-sponsorship-measurement-really-works-with-fuses-marie-binet","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-logo-how-modern-sponsorship-measurement-really-works-with-fuses-marie-binet\/9794\/","title":{"rendered":"Beyond the Logo: How Modern Sponsorship Measurement Really Works with Fuse\u2019s Marie Binet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this episode of <em>Modern Marketing and Measurement<\/em>, we sit down with Marie Binet from Fuse, Omnicom\u2019s global sports and entertainment agency, to explore why sponsorship has evolved far beyond logos on a pitch. Marie breaks down how modern partnerships function as full creative and media ecosystems, why leaning on media equivalency alone misses the true impact, and how brands can build smarter, more flexible measurement frameworks from day one. 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pitch.<\/p>\n","protected":false},"author":7,"featured_media":9795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[34,23],"class_list":["post-9794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-modern-marketing-measurement-podcast","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beyond the Logo: How Modern Sponsorship Measurement Really Works with Fuse\u2019s Marie Binet | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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