{"id":981,"date":"2020-06-14T09:00:11","date_gmt":"2020-06-14T13:00:11","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2020\/06\/14\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/"},"modified":"2020-06-14T09:00:11","modified_gmt":"2020-06-14T13:00:11","slug":"4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/","title":{"rendered":"4 COVID-Era Trends That Will Have a Lasting Impact on the Products and Experiences People Want"},"content":{"rendered":"\n
\"\"<\/figure>\n\n

To say the last 12 months have been challenging is an understatement. But as pragmatic optimists energized by ideas of \u201cwhat\u2019s next,\u201d we\u2019re drawn to the silver linings from the last year. As ravaging and upending as the pandemic has been, it has also illuminated consumer shifts that are already transforming the future of marketing.<\/p>\n\n\n\n\n\n\n\n

The primary catalyst for these shifts has been our at-home experience. It has redefined how we work, shop, and live. It has impacted the way we express ourselves and the way we consume everything from content to products. As people adapted to these shifts, so did businesses. Brands had to get creative and find new, more meaningful ways to connect with consumers. And that\u2019s exciting. We see four trends that are enriching the B2C and B2B relationship, and evolving products and consumer experiences for the better.<\/p>\n\n\n\n\n\n\n\n

\"\"<\/figure>\n\n\n\n

Think with Google<\/p>\n\n\n\n\n

People will expect even more helpful, relevant shopping experiences<\/strong><\/h4>\n

The acceleration in digital adoption, especially e-commerce, is one of the most obvious and relatable trends driven by the pandemic. Necessity spurred new users and use cases, and it\u2019s only natural that habits will stick around in areas where we\u2019ve been introduced to superior experiences for getting what we need.<\/p>\n\n\n\n\n\n

Though e-commerce acceleration has been profound (in the U.S., growth was equivalent to\u00a010 years in 3 months<\/a>), the extent of shopping transformation will be much broader. Think about all the things that straddle \u201cthe online world\u201d and \u201cthe real world,\u201d whether it\u2019s contactless payments, curbside pickup (for which, last spring, we saw searches grow globally by 3000% year over year1<\/sup>), or AR-enabled experiences like envisioning the dresser in your room or the lipstick with your skin type. Our extended time constrained at home has opened our eyes to the very real value of this new hybrid space. Some observers are referring to it as\u00a0phygital retail<\/a>\u00a0\u2014 the blurring of the lines between physical retail and digital retail.<\/p>\n\n\n\n\n

The acceleration in digital adoption, especially e-commerce, is one of the most obvious and relatable trends driven by the pandemic.<\/blockquote>\n

Introducing more consumers to the benefits of such experiences is altering their behaviors and, more importantly, their expectations. In turn, more businesses and brands will stop defining digital narrowly as another \u201cchannel\u201d for selling things, but instead as an enabler of transformative, user-first experiences that boost loyalty.<\/p>\n\n\n\n\n\n

So whether you\u2019re a financial institution, grocery store, quick-serve restaurant \u2014 or yes, an online-only retailer \u2014 the circumstances of the past year have offered a valuable nudge to reimagine digital possibilities and commit to the ever-rising bar for how to be helpful to people.<\/p>\n\n\n\n\n

Consumers will be both locally minded and collectively conscious<\/strong><\/h4>\n

Given travel restrictions, shelter-in-place mandates, and physical distancing guidelines, we\u2019ve been jolted into a heightened awareness of the value of our local communities. At Google, we see this reflected in a surge of searches related to \u201cnear me,\u201d which reached an all-time high in the U.S. over the past year.2<\/sup>\u00a0In turn, we\u2019ve naturally demonstrated invigorated interest in ensuring our communities continue to thrive. Last summer, searches for \u201csupport local businesses\u201d grew globally by over 20,000% year over year.3<\/p>\n\n\n\n\n\n

\"\"<\/figure>\n\n

<\/sup><\/p>\n\n\n\n\n\n

Source: Google Data, Global English, July 1, 2020\u2013Aug. 29, 2020 vs. July 1, 2019\u2013Aug. 29, 2019.<\/p>\n\n\n\n\n\n\n\n

But this doesn\u2019t mean we\u2019re burrowing in and closing off from the world. We\u2019re also seeking more connections to the collective. Exceptions will always be true, but the pandemic and other shared experiences of the past year \u2014 such as the ongoing movement for racial equity \u2014 have reinforced that our own actions play a pivotal role in the big picture. Various behaviors may be more locally directed, but our thinking has an elevated consciousness of our interrelatedness. How can we not be encouraged to learn that, in 2020, the world searched \u201chow to help\u201d more than ever, or that search interest for \u201cracial justice\u201d peaked worldwide?4<\/sup><\/p>\n\n\n\n\n\n\n\n

Consumers will arise from this more connected to their communities\u00a0and<\/em> more mindful of playing a role in the community of humankind more broadly. This means brands will be compelled to relate on a deeper level with these consumers who \u2014 both in the physical and mental sense \u2014\u00a0are more present and seeking connection. That might translate, for example, to a reimagined role for \u201cbrand communities\u201d or new brand and product experiences that enable consumers to \u201cpay it forward\u201d for others. Similarly, the rise of virtual communities is likely here to stay, giving brands opportunities to better reach their segments at a micro-level. The benefits of a platform like YouTube, for instance, offers the ability to find and connect with smaller audiences for greater engagement.<\/p>\n\n\n\n\n

Brand value will converge with personal values to drive spending decisions<\/strong><\/h4>\n

Another indication of the pandemic\u2019s impact on people\u2019s connectivity is our departure from life on autopilot. For many of us, our extended time in isolation has led to an immersion into our deeper psyches and a range of awakenings about our lives. We\u2019ve been forced to revisit the fundamentals of happiness, family, and health. For many people, there\u2019s a \u201cshedding\u201d of sorts that\u2019s taking place as we try to take on the attributes of our best selves. An example manifestation: Searches containing \u201cminimalist\u201d have more than doubled in the past year.5<\/sup><\/p>\n\n\n\n\n\n

\"\"<\/figure>\n\n\n\n

Think with Google<\/p>\n\n\n\n\n\n\n\n

Source: Google Data, U.S., March 2019\u2013June 2019 vs. March 2020\u2013June 2020.<\/p>\n\n\n\n\n\n\n\n

And it\u2019s not just deep reflection on our values that\u2019s shaking us. For so many, it\u2019s an economic necessity too. These altered mindsets will continue to color our purchase decisions and brand perceptions. Mindless buying is neither practical nor personally fulfilling, as we shift toward decisions that reinforce who we want to be \u2014\u00a0and who we can be financially. In other words, the notions of \u201cvalue\u201d and \u201cvalues\u201d will continue to converge, independent of a product\u2019s price point. Whether someone is choosing to buy an expensive electric car to do her part for the environment or directing her $5 to a Black-owned coffee shop, consumers will more actively shop their values. Brands will increasingly enable it, going beyond talking about their brand values to embedding those values as differentiating \u201cfeatures\u201d of their products and services.<\/p>\n\n\n\n\n

Marketers’ own at-home experiences will lead to next-level empathy in creative<\/strong><\/h3>\n

Last but not least, we can expect the products, services, and creative that consumers experience to change because the people developing them have changed. Why? Because we stopped \u201cgoing to work\u201d and began \u201cbringing work into our lives.\u201d<\/p>\n\n\n\n\n\n

Over the past year, the idea of bringing one\u2019s whole self to work has shifted from an abstract idea to a reality that is now broadly felt and experienced. Thanks to videoconferencing, we\u2019ve seen (and heard) everyone, including leaders and executives, in their natural habitat \u2014 kids popping in, partners sneezing, dogs barking. With remote and hybrid work models expected to continue, we can\u2019t turn back time on the fact that we know our teammates on a level that\u2019s much deeper, vulnerable, and human.<\/p>\n\n\n\n\n\n\n\n

The consequence is that we\u2019ve entered a new dimension of professional-plus-personal empathy and respect. As businesspeople, and marketers specifically, this should only cascade to a deeper appreciation of the full depth of what our consumers think, need, and feel. By embracing our shared experiences and the beautiful complexity of human beings, we will unlock powerful new ideas, deeply resonant creative, and ultimately less transactional relationships with our consumers.<\/p>\n\n\n\n\n

We can’t turn back time on the fact that we know our teammates on a level that’s much deeper, vulnerable, and human.<\/blockquote>\n

While we can’t fully predict it, we have the power to shape the future we want. As we think about the consumer products and experiences that were born out of previous historical moments, we can\u2019t help but think we have a similar chance to define \u201cwhat\u2019s next.\u201d A renaissance is at hand; let\u2019s seize the positive momentum.<\/p>\n\n\n\n\n\n

This perspective originally appeared on <\/em>Think With Google<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

To say the last 12 months have been challenging is an understatement. But as pragmatic optimists energized by ideas of \u201cwhat\u2019s next,\u201d we\u2019re drawn to the silver linings from the last year. As ravaging and upending as the pandemic has been, it has also illuminated consumer shifts that are already transforming the future of marketing.<\/p>\n","protected":false},"author":7,"featured_media":982,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[11],"topics":[2],"class_list":["post-981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-google","topics-editorial"],"acf":[],"yoast_head":"\n4 COVID-Era Trends That Will Have a Lasting Impact on the Products and Experiences People Want | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 COVID-Era Trends That Will Have a Lasting Impact on the Products and Experiences People Want\" \/>\n<meta property=\"og:description\" content=\"To say the last 12 months have been challenging is an understatement. But as pragmatic optimists energized by ideas of \u201cwhat\u2019s next,\u201d we\u2019re drawn to the silver linings from the last year. As ravaging and upending as the pandemic has been, it has also illuminated consumer shifts that are already transforming the future of marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-14T13:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/2004-covid-consumer-trends.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\\\/981\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\\\/981\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"4 COVID-Era Trends That Will Have a Lasting Impact on the Products and Experiences People Want\",\"datePublished\":\"2020-06-14T13:00:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\\\/981\\\/\"},\"wordCount\":1342,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\\\/981\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/06\\\/2004-covid-consumer-trends.jpg\",\"keywords\":[\"Google\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\\\/981\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\\\/981\\\/\",\"name\":\"4 COVID-Era Trends That Will Have a Lasting Impact on the Products and Experiences People Want | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\\\/981\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\\\/981\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/06\\\/2004-covid-consumer-trends.jpg\",\"datePublished\":\"2020-06-14T13:00:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\\\/981\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\\\/981\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\\\/981\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/06\\\/2004-covid-consumer-trends.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/06\\\/2004-covid-consumer-trends.jpg\",\"width\":1600,\"height\":900,\"caption\":\"presented by google panel graphic covid consumer trends\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\\\/981\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 COVID-Era Trends That Will Have a Lasting Impact on the Products and Experiences People Want\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"4 COVID-Era Trends That Will Have a Lasting Impact on the Products and Experiences People Want | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/","og_locale":"en_US","og_type":"article","og_title":"4 COVID-Era Trends That Will Have a Lasting Impact on the Products and Experiences People Want","og_description":"To say the last 12 months have been challenging is an understatement. But as pragmatic optimists energized by ideas of \u201cwhat\u2019s next,\u201d we\u2019re drawn to the silver linings from the last year. As ravaging and upending as the pandemic has been, it has also illuminated consumer shifts that are already transforming the future of marketing.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/","og_site_name":"AW360","article_published_time":"2020-06-14T13:00:11+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/2004-covid-consumer-trends.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"4 COVID-Era Trends That Will Have a Lasting Impact on the Products and Experiences People Want","datePublished":"2020-06-14T13:00:11+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/"},"wordCount":1342,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/2004-covid-consumer-trends.jpg","keywords":["Google"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/","name":"4 COVID-Era Trends That Will Have a Lasting Impact on the Products and Experiences People Want | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/2004-covid-consumer-trends.jpg","datePublished":"2020-06-14T13:00:11+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/2004-covid-consumer-trends.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/2004-covid-consumer-trends.jpg","width":1600,"height":900,"caption":"presented by google panel graphic covid consumer trends"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/4-covid-era-trends-that-will-have-a-lasting-impact-on-the-products-and-experiences-people-want\/981\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"4 COVID-Era Trends That Will Have a Lasting Impact on the Products and Experiences People Want"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=981"}],"version-history":[{"count":3,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/981\/revisions"}],"predecessor-version":[{"id":14387,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/981\/revisions\/14387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/982"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=981"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}