{"id":9884,"date":"2025-12-01T09:23:53","date_gmt":"2025-12-01T14:23:53","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/12\/01\/kevin-the-carrot-finally-gets-married-in-festive-aldi-uk-christmas-finale\/"},"modified":"2025-12-01T09:23:53","modified_gmt":"2025-12-01T14:23:53","slug":"kevin-the-carrot-finally-gets-married-in-festive-aldi-uk-christmas-finale","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/kevin-the-carrot-finally-gets-married-in-festive-aldi-uk-christmas-finale\/9884\/","title":{"rendered":"Kevin the Carrot Finally Gets Married in Festive Aldi UK Christmas Finale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">They said I do! <a href=\"https:\/\/www.aldi.co.uk\/kevin\" target=\"_blank\" rel=\"noopener\">Kevin the Carrot<\/a> has officially wed his longtime sweetheart, Katie, close to 10 years after they first met.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/11\/aldi_kevin_the_carrot_wedding_2.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">True to the <a href=\"https:\/\/advertisingweek.com\/10-years-of-aldi-uks-kevin-the-carrot-his-3-most-heroic-holiday-adventures\/\" target=\"_blank\" rel=\"noopener\">Aldi UK mascot\u2019s<\/a> incredibly adventurous nature, their wedding send-off took place in a three-part, jolly good, Christmas finale for the ages. These three adverts spoofed all sorts of beloved pop culture IP, leading to the ride of a lifetime before heading down the aisle.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&#8220;What&rsquo;s On the Cards For Kevin the Carrot This Christmas?&#8221;<\/strong><\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=nucvG90k16U\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">The first teaser advert was decidedly the most docile setting we\u2019ve ever seen Kevin in. We see Katie at home dashing to get the front door after hearing Kevin\u2019s pet pup, Cauli Dog, barking outside.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/11\/aldi_kevin_the_carrot_wedding_3.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cauli has a diamond ring around his collar. Kevin is just behind him, holding up cards reminiscent of an iconic scene from <em>Love Actually<\/em>. The first sign proclaims, \u201cTo me, you are 24 carat.\u201d The second asks, \u201cMarry Christmas?\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">While we don\u2019t see Katie\u2019s reaction to the cards, we do know they get engaged on the spot. Because the second advert fast tracks to a few weeks later during Kevin\u2019s stag do.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&#8220;Kevin the Carrot&#8217;s Stag Do Has Gone Pear-Shaped!&#8221;<\/strong><\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=RaF1fzzfM74\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Even during his own stag do, Kevin can\u2019t help but end up in a bit of a crisis.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Katie\u2019s at her hen do (a serene spa setting complete with carrot and hen guests in attendance) when she gets a phone call. It\u2019s Kelvin, Kevin\u2019s best man and brother, calling with bad news. They lost Kevin and just before the wedding day, \u00e0 la <em>The Hangover<\/em>.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Somehow, Kevin has ended up in the North Pole. Worse yet, he\u2019s in nothing but a mankini (which bears a striking resemblance to the one last seen in <em>Borat<\/em>) and stag hat as stag deer march around him in the freezing cold.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Suddenly, the Christmas Express train comes to save Kevin. But did the train arrive in time for Kevin to make it to his own wedding?<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&#8220;It&rsquo;s a 24 Carat Christmas for Kevin &amp; Katie&#8221;<\/strong><\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=4xZrvF8gRvI\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Kevin, as luck would have it, not only made it to his wedding but he even changed into a dapper, leafy suit. Chaos ensues once more as Kelvin receives a call from their \u201cVegistar\u201d who can\u2019t make it. (You see, he\u2019s a pickle in an actual pickle predicament \u2014 stuck inside a pickle jar.)<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Will Kevin and Katie still get married? Kevin snaps into action. Of course! They\u2019ve got the ring, the ability to say \u201cI do,\u201d and a jammin\u2019 band as Kevin belts out his vows to Katie.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What&rsquo;s Next For Kevin and Katie?<\/strong><\/h2>\r\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/11\/aldi_kevin_the_carrot_wedding.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re hopeful this isn\u2019t the last we\u2019ve heard of Kevin and Katie in Aldi UK Christmas adverts! After 10 years of seeing Kevin light up our screens with his madcap moments, we\u2019re keeping our fingers crossed there are another 10 years (at least) to come for the mascot.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">And if Aldi UK ever needs some ideas for future holiday campaigns, we\u2019ve got \u2018em! How about a <em>Wicked<\/em> or <em>A Wizard of Oz<\/em> parody? (After all, there are endless opportunities to use colorful vegetables in both settings.)<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Image Credits: Aldi UK<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>They said I do! Kevin the Carrot has officially wed his longtime sweetheart, Katie, close to 10 years after they first met.<\/p>\n","protected":false},"author":7,"featured_media":9885,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-9884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kevin the Carrot Finally Gets Married in Festive Aldi UK Christmas Finale | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/kevin-the-carrot-finally-gets-married-in-festive-aldi-uk-christmas-finale\/9884\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin the Carrot Finally Gets Married in Festive Aldi UK Christmas Finale\" \/>\n<meta property=\"og:description\" content=\"They said I do! 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