{"id":9951,"date":"2024-05-16T12:50:58","date_gmt":"2024-05-16T16:50:58","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/16\/sticking-to-the-rules-navigating-the-world-of-compliance-with-advertiser-funded-content\/"},"modified":"2026-05-07T14:02:00","modified_gmt":"2026-05-07T18:02:00","slug":"sticking-to-the-rules-navigating-the-world-of-compliance-with-advertiser-funded-content","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/sticking-to-the-rules-navigating-the-world-of-compliance-with-advertiser-funded-content\/9951\/","title":{"rendered":"Sticking to the Rules: Navigating the World of Compliance with Advertiser Funded Content"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">How do partners balance brand integration and alignment while staying on the right side of the OFCOM and maintaining editorial integrity with media owners? We explore the tensions between brands, agencies, commissioners and producers and look at the key watchouts for creating compliant content that can reach its audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do partners balance brand integration and alignment while staying on the right side of the OFCOM and maintaining editorial integrity with media owners?<\/p>\n","protected":false},"author":7,"featured_media":9952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,3],"topics":[2],"class_list":["post-9951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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