{"id":9967,"date":"2024-05-16T13:15:42","date_gmt":"2024-05-16T17:15:42","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/16\/distributing-brand-funded-entertainment-with-global-hit-makers\/"},"modified":"2026-05-07T14:01:15","modified_gmt":"2026-05-07T18:01:15","slug":"distributing-brand-funded-entertainment-with-global-hit-makers","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/distributing-brand-funded-entertainment-with-global-hit-makers\/9967\/","title":{"rendered":"Distributing Brand Funded Entertainment with Global Hit Makers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Entertainment can shape brand equity at scale, on a global level. Our panel looks at distribution strategies and the importance of entertainment-led IP.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment can shape brand equity at scale, on a global level.<\/p>\n","protected":false},"author":21,"featured_media":9968,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,3],"topics":[2],"class_list":["post-9967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Distributing Brand Funded Entertainment with Global Hit Makers | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, 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