{"id":9988,"date":"2024-05-16T15:36:35","date_gmt":"2024-05-16T19:36:35","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/16\/reimagining-your-brand-through-the-connected-store\/"},"modified":"2026-05-07T13:58:27","modified_gmt":"2026-05-07T17:58:27","slug":"reimagining-your-brand-through-the-connected-store","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/reimagining-your-brand-through-the-connected-store\/9988\/","title":{"rendered":"Reimagining Your Brand Through The Connected Store"},"content":{"rendered":"\n

As part of the retail media boom, stores have been cited as the next major media channel. This session will explore why Tesco has decided to invest so significantly in this area, how leading brands like Mondelez are driving results, and consider future opportunities as the in-store environment becomes increasingly digitised.<\/p>\n","protected":false},"excerpt":{"rendered":"

As part of the retail media boom, stores have been cited as the next major media channel.<\/p>\n","protected":false},"author":7,"featured_media":9989,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[38,3],"topics":[2],"class_list":["post-9988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nReimagining Your Brand Through The Connected Store | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/reimagining-your-brand-through-the-connected-store\/9988\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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