{"id":1013,"date":"2026-08-12T00:53:10","date_gmt":"2026-08-12T04:53:10","guid":{"rendered":"https:\/\/advertisingweek.com\/awnewyork-2026\/?page_id=1013"},"modified":"2026-08-13T12:40:05","modified_gmt":"2026-08-13T16:40:05","slug":"know-before-you-go","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/awnewyork-2026\/know-before-you-go\/","title":{"rendered":"Know Before You Go"},"content":{"rendered":"\n
\"AWNY26_Know-Before-You-Go-01\"<\/figure>\n\n\n\t\t
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Before we welcome you to The PENN District, we wanted to create a cheat sheet for the perfect Advertising Week experience, and this post contains everything you\u2019ll need to know. If you are uncertain of anything, don\u2019t hesitate to get in touch with us at register@advertisingweek.com<\/a>.<\/p>\n\n\n\n

We can\u2019t wait to see you!<\/p>\n\n\n\n

Registration and Obtaining Your Pass<\/h4>\n\n\n\n

All passes will be printed on-site, beginning at 8:00am on Monday, October 5. To ensure a smooth pickup process, we will scan your QR code to confirm entry. Before you arrive, please ensure your pass is claimed by logging in to your account<\/a> and downloading the digital version of your pass. Or visit the official Advertising Week event app and select My Pass. We recommend arriving early to avoid long queues.<\/p>\n\n\n\n

Advertising Week has eliminated plastic holders across all global events, so passes are now printed on sustainable cardstock. Please do not try to print your pass at home \u2013 simply visit the Registration Desk upon arrival.<\/p>\n\n\n\n

Getting to Advertising Week New York<\/h4>\n\n\n\n

Advertising Week New York 2026 <\/strong>takes place at THE PENN DISTRICT. The venue\u2019s address is 100 W. 33rd St. Our entry doors are halfway down the block (between 6th and 7th Aves.), closest to the loading dock and feature AW signage and greeting staff. Please avoid use of the (red-lettered) 100 W 33rd St. office building entrance, which is closer to 6th Ave. <\/p>\n\n\n\n

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The venue is easily accessible via Penn Station, the Herald Square BDFM NQRW stop, the PATH train, the 34th St. 123 stop are a short walk from the 34th St. ACE stop. For trip planning, schedules and real-time service alerts, visit mta.info or the MTA app.<\/p>\n\n\n\n

New York City has three nearby airports: LaGuardia (LGA), John F. Kennedy (JFK) and Newark (EWR). The nearest airport to the venue is EWR. To get to midtown Manhattan from EWR, take the airport tram to NJ Penn Station, and from there, it is a quick 20-minute train ride.<\/p>\n\n\n\n

AWNewYork<\/strong> is also accessible by NYC Ferry and free connecting shuttle buses via the Midtown West\/Pier 79 landing on the St. George route or the East 34th Street landing, which serves the Astoria, East River, and Soundview routes. For trip planning, schedules and real-time service alerts, visit https:\/\/www.ferry.nyc or the NYC Ferry app.<\/p>\n\n\n\n

Download the App<\/h4>\n\n\n\n

Stay organized and navigate The PENN District with our easy-to-use app. Seamlessly log in with your Advertising Week account and access your saved schedule. Customize and bookmark sessions, discover speakers, explore the program and schedule meetings with other attendees.<\/p>\n\n\n\n

Access your pass through the app! Be sure to assign and claim your pass, so it shows up in your app. You\u2019ll be able to scan this for session entry, bypass venue entry lines and more.<\/p>\n\n\n\n

Note:<\/strong> You must be signed in to your account through the app in order to receive relevant event notifications and to add your pass.<\/p>\n\n\n\n

Coming soon to Google Play and the App Store.<\/p>\n\n\n\n

Bring a Reusable Water Bottle<\/h4>\n\n\n\n

We ask that you please bring a reusable water bottle with you to THE PENN DISTRICT. As part of our commitment to sustainability, we will not have single-use cups available and water refilling stations will be located throughout the venue.<\/p>\n\n\n\n

The Agenda<\/h4>\n\n\n\n

Our one-of-a-kind agenda was made to inspire, think and reinvigorate the power of creativity. Browse the agenda<\/a> and start bookmarking the sessions you\u2019d like to attend.<\/p>\n\n\n\n

Fast Track<\/h4>\n\n\n\n

If you are a Platinum or Super Delegate pass holder, make sure you take advantage of AW Fast Track, our priority session queue. Platinum and Super Delegates can proceed directly to the priority line for unlimited sessions while on-site. <\/p>\n\n\n\n

Special Events & Activations<\/h4>\n\n\n\n

There is a whole world of connection, discussion and celebration beyond the sessions and panels at Advertising Week New York. Together with our partners, we have curated a unique set of experiences for our delegates during the week.<\/p>\n\n\n\n

lease note: While some special events are open to all passholders, a select few are reserved solely for Platinum and Super Delegates or by invitation only. We ask that you please check the details for each event and RSVP, when required.<\/p>\n\n\n\n

Important Links<\/h4>\n\n\n\n

Explore some of the key experiences and resources designed to help you get the most out of Advertising Week New York. From stage lineups to exclusive lounges and curated summits, these links will guide you directly to the moments that matter most.<\/p>\n\n\n\n

The 2025 Agenda<\/a> \u2013 Explore a one-of-a-kind agenda designed to spark creativity, inspire fresh thinking, and help you plan your must-attend sessions.<\/p>\n\n\n\n

Stages and Lounges<\/a> \u2013 Discover where the conversations happen and connect with peers in dynamic networking spaces.<\/p>\n\n\n\n

Content Tracks<\/a> \u2013 Dive into curated programming tailored to your interests and professional goals.<\/p>\n\n\n\n

Creator Experience<\/a> \u2013 Engage with the creator community and explore how innovation is areshaping content and brand partnerships.<\/p>\n\n\n\n

B2BMX @AWNY<\/a> \u2013 Unlock insights and strategies from the industry\u2019s top B2B marketing leaders.<\/p>\n\n\n\n

The CMO Experience<\/a> \u2013 A dedicated space for senior marketers to share perspectives, challenges, and forward-looking strategies.<\/p>\n\n\n\n

The Gaming Summit<\/a> \u2013 Explore the intersection of gaming, culture, and brand engagement in this fast-growing sector.<\/p>\n\n\n\n

Future of Female Awards<\/a> \u2013 Celebrate trailblazing women who are redefining leadership and impact across industries.<\/p>\n<\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":1014,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-1013","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nKnow Before You Go - Advertising Week New York 2026<\/title>\n<meta name=\"description\" content=\"AWNewYork returns October 5-8, 2026. 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