{"id":121,"date":"2024-08-20T17:43:16","date_gmt":"2024-08-20T21:43:16","guid":{"rendered":"https:\/\/advertisingweek.com\/awnewyork-2026\/2024\/08\/20\/group-black-partners-with-advertising-week-to-create-exclusive-nil-content\/"},"modified":"2024-08-21T13:15:01","modified_gmt":"2024-08-21T17:15:01","slug":"group-black-partners-with-advertising-week-to-create-exclusive-nil-content","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/awnewyork-2026\/news\/group-black-partners-with-advertising-week-to-create-exclusive-nil-content\/121\/","title":{"rendered":"Group Black Partners with Advertising Week to Create Exclusive NIL Content, Programming and Create a First-of-its-Kind \u2018Match-Making\u2019 Event"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">New York, NY \u2013 Aug 21, 2024 \u2013 Group Black, Greenwood Ave, and Lockstep Ventures have partnered with Advertising Week to create NIL+, an exclusive program dedicated to marketing and content opportunities within the Name, Image, and Likeness (NIL) space. This unique initiative will take place on October 8 during Advertising Week New York 2024.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">NIL+ will feature a full day of NIL-focused programming, bringing together student-athletes, brands, and industry leaders to explore marketing strategies, partnership opportunities, and the evolving NIL landscape. The event will also include a \u2018match-making\u2019 marketplace where brands and student-athletes can connect to build commercial partnerships.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Highlights of NIL+:<\/strong><\/h2>\r\n<ul class=\"wp-block-list\">\r\n \t<li>Dynamic discussions with athletes, CMOs, agents, and NIL experts.<\/li>\r\n \t<li>Insights into NIL culture, brand building, and legal considerations.<\/li>\r\n \t<li>Exclusive marketplace for creating brand-athlete partnerships.<\/li>\r\n<\/ul>\n<p class=\"wp-block-paragraph\">Student-athletes from across the United States, representing a variety of sports, are invited to attend NIL+ to learn, network, and leverage the in-person connections to drive new business relationships.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We are thrilled to expand our partnership with Group Black to create NIL+,\u201d said Lance Pillersdorf, Co-Founder &#038; CEO of Advertising Week. \u201cAdvertising Week is committed to the next generation of marketing, education, and thought leadership to support the rapidly evolving NIL creator and college sports Landscape.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;At Group Black, our mission is to connect brands with diverse audiences \u2013 so, creating a first-of-its-kind NIL marketplace with Advertising Week and our partners at Greenwood Ave is a natural fit for this vision,&#8221; said Jeff Swierk, SVP of Marketing at Group Black.&#8221; This collaboration will help empower student-athletes and drive innovation across the marketing industry.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re incredibly excited about the launch of NIL+ at Advertising Week, which is a significant step forward in empowering student-athletes by connecting them with leading brands and partners, said Ryan Boyd, Partner at Greenwood Ave. &#8220;This event underscores our commitment to supporting future college sports athletes and ensuring they have the tools to navigate the evolving NIL landscape successfully.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Registration for Advertising Week is now open, please visit\u00a0<a href=\"https:\/\/url.us.m.mimecastprotect.com\/s\/-osrC73wrOiQY6Y1fqtruor-aK?domain=newyork2024.advertisingweek.com\/\">https:\/\/newyork2024.advertisingweek.com\/register\/<\/a>.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ABOUT ADVERTISING WEEK\u00a0<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Advertising Week (AW), is the premier global event and thought leadership platform focused on marketing, media, technology, and culture. Founded in 2004 in New York, AW\u2019s award-winning global event franchise includes: AWNewYork (NYC), AWEurope (London); AWAsia (Tokyo); AWLATAM (Mexico City); AWAPAC (Sydney); and AWAfrica (Johannesburg).<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In addition to live and virtual events, the year-round global content platform also contains best-in-class e-learning from the world\u2019s leading practitioners (AWLearn); original audio, video, and editorial content (AW360) and proprietary event technology (AWLabs). For more:\u00a0<a href=\"https:\/\/url.us.m.mimecastprotect.com\/s\/BZNZC82xvOuzgMgpfwuAuynmEk?domain=advertisingweek.com\/\">https:\/\/advertisingweek.com<\/a>.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ABOUT GROUP BLACK:<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Group Black is an MBE-certified media company dedicated to connecting brands with diverse audiences. Committed to fostering an inclusive media ecosystem, Group Black amplifies diverse storytelling and deepens the investment pipeline for diverse-owned businesses. Informed by marketing and creative expertise, Group Black crafts contextually relevant strategies that resonate with a multicultural generation. Group Black is where culture calls home.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ABOUT GREENWOOD AVE<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Greenwood Ave is a Black-owned, boutique advisory firm operating at the intersection of culture and creativity to expertly guide emerging athletes, talent, properties, and brands. We take a multi-hyphenate approach deeply rooted in representation, production, and innovation. Our strength lies in our vast network, cemented by strategic partnerships spanning across sports, media, tech, and entertainment for decades.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ABOUT LOCKSTEP VENTURES<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Lockstep Ventures is an early-stage VC fund committed to investing in businesses founded by, led by, or serving communities of color across four sectors: HealthTech, FinTech, EdTech, and Business Services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Group Black, Greenwood Ave, and Lockstep Ventures have partnered with Advertising Week to create NIL+, an exclusive program dedicated to marketing and content opportunities within the Name, Image, and Likeness (NIL) space. This unique initiative will take place on October 8 during Advertising Week New York 2024.<\/p>\n","protected":false},"author":7,"featured_media":122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[3],"tags":[],"topics":[2],"class_list":["post-121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Group Black Partners with Advertising Week to Create Exclusive NIL Content, Programming and Create a First-of-its-Kind \u2018Match-Making\u2019 Event - Advertising Week New York 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/awnewyork-2026\/news\/group-black-partners-with-advertising-week-to-create-exclusive-nil-content\/121\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Group Black Partners with Advertising Week to Create Exclusive NIL Content, Programming and Create a First-of-its-Kind \u2018Match-Making\u2019 Event\" \/>\n<meta property=\"og:description\" content=\"Group Black, Greenwood Ave, and Lockstep Ventures have partnered with Advertising Week to create NIL+, an exclusive program dedicated to marketing and content opportunities within the Name, Image, and Likeness (NIL) space. 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