{"id":30,"date":"2021-09-22T12:25:21","date_gmt":"2021-09-22T16:25:21","guid":{"rendered":"https:\/\/advertisingweek.com\/awnewyork-2026\/2021\/09\/22\/announcing-the-tech-lab-presented-by-jellyfish-at-awnewyork\/"},"modified":"2021-09-22T12:25:21","modified_gmt":"2021-09-22T16:25:21","slug":"announcing-the-tech-lab-presented-by-jellyfish-at-awnewyork","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/awnewyork-2026\/news\/announcing-the-tech-lab-presented-by-jellyfish-at-awnewyork\/30\/","title":{"rendered":"Announcing The Tech Lab, Presented by Jellyfish, at AWNewYork"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Get your lab coat on and test tubes at the ready and join us as we delve into the science of AdTech, the future of MarTech and lift the lid on the audiences we all rely on. Check out some of the featured speakers who will be on the Tech Lab stage, eager to dive into their predictions and share their learnings:<\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\n \t<li>Gali Arnon, Chief Marketing Officer, <strong>Fiverr<\/strong><\/li>\n \t<li>Dave Byrne, Global Head of Brand Safety and Industry, <strong>TikTok<\/strong><\/li>\n \t<li>Val Kaplan, Chief Marketing Officer, <strong>HeadSpace<\/strong><\/li>\n \t<li>Jeff Miller, Global Head of Creative Strategy, <strong>Snap Inc.<\/strong><\/li>\n \t<li>Sarah Personette, VP, Global Client Solutions, <strong>Twitter<\/strong><\/li>\n \t<li>Kate Stanford, Vice President, Ads Marketing, <strong>Google<\/strong><\/li>\n \t<li>And more!<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\">Featured Sessions at The Tech Tab<\/h4>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/newyork.advertisingweek.com\/aw\/schedule\/session\/-287-2021-10-18-0930-yahoo\"><strong>Is Precision Possible? Making CTV Measure Up<\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/strong><em>Mon 10\/18 \u2022 9:30AM EDT<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Presented by Yahoo!<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Goodbye channel surfing, hello app scrolling. During the pandemic boom in streaming and smart TVs, Connected TV has gone from an emerging channel to a leading one. But the CTV space is crowded and complex, making it hard to target audiences with precision and to know if your performance is really moving the needle on business goals. Join in as leaders from Yahoo and Vizio talk up how advances in CTV planning, data, and measurement are helping advertisers make the most out of the medium to maximize reach and results.<\/p>\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/newyork.advertisingweek.com\/aw\/schedule\/session\/-194-2021-10-18-1000-wtf-is-in-the-bid-stream-right-now-what-will-prepare-you-for-a-cookieless-2023\"><strong>WTF is in the Bid Stream Right Now &#038; What Will Prepare You for a Cookieless 2023<\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/strong><em>Mon 10\/18 \u2022 10:00AM EDT<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Presented by Viant<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Even with the delay of third-party cookie deprecation, marketers need to act with urgency for upcoming identity challenges. In a fragmented, cookieless world, getting holistic measurement and addressable audiences at scale is vital. See the identifiers in the bid stream today and which provide the addressability, scalability and measurability needed today. Learn how a people-based approach can provide scale outside the walled gardens and truly reach a wide variety of audiences across the ever-expanding open web.<\/p>\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/newyork.advertisingweek.com\/aw\/schedule\/session\/-199-2021-10-18-1330-yahoo\"><strong>The Future of Commerce: New Tools for New Connections<\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/strong><em>Mon 10\/18 \u2022 11:30AM EDT<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Presented by Yahoo!<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The pandemic completely upended consumer habits and expectations. Shifting brand loyalty, increased online shopping, and privacy concerns continue to change how we connect with audiences. There\u2019s no going back to the \u201cbefore times,\u201d so how do we adapt? Tune in for a Yahoo-led conversation exploring new commerce solutions like innovative ad formats, evolutions in first-party data and measurement, and advances in programmatic advertising\u2014all built to make millions of valuable connections across every screen.<\/p>\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/newyork.advertisingweek.com\/aw\/schedule\/session\/-197-2021-10-18-1230-marketing-by-mindset-unlocking-contextual-targeting\"><\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing by Mindset: Unlocking Contextual Targeting\n<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><em>Mon 10\/18 \u2022 12:30PM EDT<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Presented by IAS<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Amid increased privacy regulations and cookie deprecation, the industry looks to contextual targeting methods to reach audiences. IAS research has shown that when asked, consumers prefer contextually relevant ads. But how do their brains respond? Join the CMO of IAS, Tony Marlow, and their partners as they discuss the science behind consumer responses to contextually matched advertisements.<\/p>\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/newyork.advertisingweek.com\/aw\/schedule\/session\/-529-2021-10-18-1400-learn-how-target-listens-to-guest-feedback-and-what-that-means-for-advertisers\"><strong>Learn How Target Listens to Guest Feedback and What That Means for Advertisers<\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/strong><em>Mon 10\/18 \u2022 2:00PM EDT<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Presented by Roundel<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In this session you will hear the one-of-a-kind journey to bring Target&#8217;s media measurement platform to life. This keynote explores the unique challenge that Target encountered, and the custom-built technology journey to bring best-in-class measurement to the industry.<\/p>\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/newyork.advertisingweek.com\/aw\/schedule\/session\/-201-2021-10-18-1500-programmatic-dooh-a-growing-part-of-the-omnichannel-mix\"><strong>Programmatic DOOH: A Growing Part of the Omnichannel Mix<\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/strong><em>Mon 10\/18 \u2022 3:00PM EDT<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Presented by DPAA<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Brands and agencies are embracing programmatic Digital out of home. Now schedules can be paused and pushed with great ease, as they are in all other digital media. Particularly helpful during the last 18 months programmatic digital out of home is being used increasing my brands and agency as it adds flexibility and agility to their planning processes. A panel of experts looks at the state of the art and what&#8217;s next on the horizon.<\/p>\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/newyork.advertisingweek.com\/aw\/schedule\/session\/-200-2021-10-18-1430-bid-up-your-video-the-future-of-tv-is-up-for-grabs\"><strong>Bid Up Your Video: The Future of TV Is Up for Grabs<\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/strong><em>Mon 10\/18 \u2022 4:30PM EDT<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Presented by PubMatic<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">When the pandemic is done disrupting the TV space, the channels will be changed\u2026 permanently. With the rise of new OTT and CTV programming and viewing patterns, we\u2019ll surely be in a new age of dynamic, addressable streaming media, with new ways to transact on content and advertising. Join this session at Advertising Week to hear panelists discuss the new streaming era and how new ways to buy and sell ad inventory will change the game.<\/p>\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n<h4 class=\"wp-block-heading\">Register Now!<\/h4>\n<p class=\"wp-block-paragraph\">In-person and virtual passes are still available for AWNewYork, so don\u2019t delay and <a href=\"https:\/\/newyork.advertisingweek.com\/register\/\">reserve your spot today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out some of the featured speakers who will be on the Tech Lab stage, eager to dive into their predictions and share their learnings.<\/p>\n","protected":false},"author":7,"featured_media":31,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[3],"tags":[],"topics":[2],"class_list":["post-30","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Announcing The Tech Lab, Presented by Jellyfish, at AWNewYork - Advertising Week New York 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/awnewyork-2026\/news\/announcing-the-tech-lab-presented-by-jellyfish-at-awnewyork\/30\/\" \/>\n<meta property=\"og:locale\" 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