{"id":39,"date":"2021-10-03T11:48:09","date_gmt":"2021-10-03T15:48:09","guid":{"rendered":"https:\/\/advertisingweek.com\/awnewyork-2026\/2021\/10\/03\/advertising-week-launches-new-accelerator-focused-on-quantum-marketing\/"},"modified":"2021-10-03T11:48:09","modified_gmt":"2021-10-03T15:48:09","slug":"advertising-week-launches-new-accelerator-focused-on-quantum-marketing","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/awnewyork-2026\/news\/advertising-week-launches-new-accelerator-focused-on-quantum-marketing\/39\/","title":{"rendered":"Advertising Week Launches New Accelerator Focused on Quantum Marketing"},"content":{"rendered":"

Accelerator Program Will Take Place During #AWNewYork Flagship Event on October 20th<\/em><\/h1>\n

Advertising Week (AW)\u00a0<\/strong>the world\u2019s largest annual gathering of marketing, media and technology leaders will return to New York City for their in-person flagship event from October 18- 21, 2021. The hybrid event will feature a new Accelerator program which will provide education and business acceleration to startup marketing-related technology companies.\u00a0 The program is themed around a next generation theory of marketing created by Mastercard Global CMO Raja Rajammanar called Quantum Marketing.<\/p>\n\n\n\n\n\n

The theory of Quantum Marketing comes from a new book by the same name from Mr. Rajamannar which talks about how our imminent future will continue to be totally disrupted by explosive new technologies, tectonic cultural shifts, and a tsunami of data.\u00a0 The Accelerator will leverage the combined expertise of the world\u2019s leading global brand, media, and technology executives including Mr. Rajamannar to bring together technology startups that include:<\/p>\n\n\n\n\n