Attendees at this month\u2019s New York event will have four unique opportunities to earn utility-focused NFTs.<\/em><\/p>\n\n\n\n\n\n NEW YORK, NEW YORK \u2014 October 10, 2022 \u2014 Advertising Week, the world’s largest annual gathering of marketing, advertising, media and technology leaders, announced today it will launch a range of Web3 experiences and NFT collections for its Advertising Week New York attendees and community. The event will feature Web3 passes and NFTs for networking, Future is Female Award winners and attending sessions.<\/p>\n\n\n\n\n\n The collections will be powered by Myntr.io, the end-to-end solution that helps brands access and unlock the value of NFTs in an eco-friendly way. \u201cMyntr is committed to making Web3 accessible and valuable for all brands as well as their customers and users,\u201d said Frank Weil, CEO and Founder of Myntr. \u201cWe are really excited to partner with Advertising Week and create NFTs that are easy for an attendee to receive and that actually enhance the event experience.\u201d<\/p>\n\n\n\n\n Advertising Week is releasing a Web3 pass, a digital version of an Advertising Week pass that can also be added to attendees’ existing Apple or Google Play wallets. This pass unlocks opportunities to earn exclusive rewards, including invites to VIP events, express queueing and priority seating, plus year-round membership benefits.\u00a0<\/p>\n\n\n\n\n\n \u201cAdvertising Week is a platform for education and what\u2019s next, and the utility of our Web3 passes will help enhance the event experience while at the same time educating our audience on how brands can use NFTs. Partnering with Web3 experts like Myntr and Plus Company has allowed us to create what will become the new standard for NFTs at events,\u201d said Advertising Week CEO Lance Pillersdorf.<\/p>\n\n\n\n\n No need to bring a business card to AWNewYork this year, in-person attendees will have the ability to connect digitally via NFTWorking by Plus Company to build digital connections with industry peers. Automatically sent to users’ wallets once they opt into the AWNewYork Web3 benefits, the generative NFTWorking NFTs will unlock the experience within the PlusConnect section of the AWNewYork App and continuously evolve with every new connection made. Guests will be prompted to scan the QR codes included on all delegate badges to make the connections. The attendees with the most connections can win daily prizes, free AWNewYork 2023 passes, plus other exclusive AW perks.\u00a0<\/p>\n\n\n\n\n\n \u201cFostering tech-infused creativity and experiences are a key pillar Plus Company \u2014 and the NFTWorking<\/em> NFTs are the launching pad for us to share our bold approach to learning and creative exploration,\u201d says Akanksha Goel, Vice President and Regional Lead Middle East and India, We Are Social, Plus Company. \u201cOur goal is for everyone at Advertising Week to learn more about Web3, experience a future-forward application of digital networking experiences and, of course, leave with their very own unique NFT.\u201d<\/p>\n\n\n\n\n Following the launch of the Future is Female NFT collection in May at Advertising Week Europe, Advertising Week New York\u2019s Award winners will also receive an NFT alongside a traditional physical trophy. Winners will receive additional benefits to be unlocked by the NFTs, including access to an exclusive LinkedIn community and a three-year membership to Advertising Week.<\/p>\n\n\n\n\n\n Ruth Mortimer, Global President at Advertising Week, said: \u201cThe Future is Female is all about women who are trailblazers in our industry, so what could be a better fit than extending the winners\u2019 community into the Web3 world? We know that just 16% of NFT creators are women, so we want to showcase and open this space up to a wider group so they can explore and enjoy it too.\u201d<\/p>\n\n\n\n\n Advertising Week New York attendees can have the opportunity to collect digital credentials by attending sessions \u2014 either in-person or virtually \u2014 while enhancing their knowledge. Available Badge NFTs include:<\/p>\n\n\n\n\nAWNewYork Web3 Pass<\/b><\/h3>\n
AWNewYork NFTWorking Experience, Powered by Plus Company <\/b><\/h3>\n
Future is Female NFT Collection<\/b><\/h3>\n
AW Specialist Education Badge NFTs<\/b><\/h3>\n