Cannes Special Part 1: Richard Edelman on The New Cascade of Influence

Edelman’s CEO, Richard Edelman

Jackie Cooper, Chief Brand Officer, sits down with Edelman’s CEO, Richard Edelman, at the 2022 Cannes Lions International Festival of Creativity in France. Jackie and Richard talk about Edelman’s history at Cannes Lions and delve into the findings from the 2022 Edelman Trust Barometer Special Report: The New Cascade of Influence. “The confluence between corporate reputation and brand marketing has never been more obvious,” says Richard.

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