Cannes Special Part 2: Aline Santos on Building Brands with Purpose

Jackie Cooper, Edelman’s Chief Brand Officer, sits down with Aline Santos, Chief Brand Officer and Chief DE&I Officer at Unilever, at the 2022 Cannes Lions International Festival of Creativity in France. Jackie and Aline talk about the power of representation in marketing, how brands can successfully execute purpose, and the findings from the 2022 Edelman Trust Barometer Special Report: The New Cascade of Influence. “We want our brands to have success, but success with significance – with relevance to the world and relevance to our consumers,” she says.

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