Cannes Special Part 3: Phil Thomas on Applied Creativity at Cannes

Jackie Cooper, Edelman’s Chief Brand Officer, is joined by Phil Thomas, Chairman of Cannes Lions, at the 2022 Cannes Lions International Festival of Creativity in France. Jackie and Phil talk about highlights from this year’s festival, some of the best campaigns of the year, and the findings from the 2022 Edelman Trust Barometer Special Report: The New Cascade of Influence. “We are about applied creativity – by which I mean the creativity at Cannes Lions has to achieve something,” he says.

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