Ajay and I discuss how Stirista got started, their recent acquisitions and growth, and their vision for the future of the marketing industry.
Alex and I discuss the state of sports sponsorships, the dramatic and welcome rise in popularity of women’s sports, and the impact of recession and lockdowns on the industry.
EyeSquare provides research and intelligence for marketers to help inform and create more effective campaigns across platforms, with a particular focus on their proprietary eye-tracking and System 0 technologies.
Michael discusses provoking the truth for B2B marketers, what B2B marketing could learn from the world of B2C, and why dull and tired B2B needs to evolve.
Dan walks us through the recent integration between commerce technology and social platforms that promises to make shoppable social planning, buying, and optimization more seamless than ever.
Sam Budd, CEO and Founder of Buddy Media, walks us through how live, in-person events have changed to fit those needs and how brands should be thinking about live events again both now and in the future.
Allan discusses the need for a better measurement model for advertisers, the many U-turns in the road to cookieless solutions, and the potential impact for independent publishing
Seraj Bharwani discusses the challenges advertisers face in the CTV market, consolidation in the programmatic ecosystem, and the constraints put on media transparency within all of these walled gardens.
This week on the AW360 Podcast we speak with Kevin Rice, EVP at Bounteous, a digital marketing agency focused on creating transformative digital experiences.
As a former executive at Activision, Mike has extremely interesting insights in gaming and esports, and discusses how brands can enter the live streaming world, as well as how best to solve the various roadblocks in the media buying process.
Paul fills us in on what we can expect from the new B2B Creative Lion category at Cannes this year, as well as the similarities and differences between creative in the B2B and B2C spaces in general.
Ilhan Zengin discusses ShowHeroes’ massive growth, the growing importance of video and CTV, and the reasons why contextual and semantic technologies should be at the core of every advertiser’s targeting strategy.
David discusses why YouTube is so important for today’s advertisers, how the TV experience continues to evolve, and Pixability’s role as a leading Brand Safety and Suitability provider.
Jess discusses the wide variety of social platforms available today, how brands can find the right influencer fit, and the promise and potentially exciting future of the metaverse.
After rebranding at AWNewYork 2019, Ampersand has experienced incredible growth, reaching almost 42 million households with over 3 billion hours of inventory. President Andrew Ward.
Sarah and Linda discuss both why it’s dangerous to be over-reliant on data alone and how culture is informing every move for todays’ most enlightened brands.