Once upon a time, audiences were in discrete groups defined by the show they were watching. Now audiences are accessible by data, What does that mean for marketers? Does the relationship between a media brand and its readers still impact advertising response?
Great Brand Minds
After years of highly data-driven marketing, there’s a gathering train of thought that a users emotional state can be a highly effective attribute for targeting. How does a brand leverage emotion to its advantage?
Recorded for Advertising Week Europe 2021, On the Beach CMO Zoe Harris speaks about the power of medium, and weathering the pandemic storm as a travel retail site.
From Advertising Week Europe 2021, Corona’s Global Vice President speaks about brand safety concerns and the state of Corona Studio, the beer brands media production arm.