How brands can build value from being players in gaming, metaverse, VR and other alternative new media.
Great Thinking
Opportunities in advertising, fashion, gaming, entertainment, and sport, where creativity and strategic excellence can create new brand winners.
The Metaverse offers us all new and unique tools for storytelling, shared experience and a new approach to the idea of presence.
Modern agencies are focusing on consumer behaviour, and they’re studying where ad consumption is happening today.
