By building unshakable pillars of stability, transparency, and humanity, we create a clear path to achieving a win-win-win for our industry and leaving behind a legacy we can all be proud of and excited about.
Instead of conceding that meaningful interactions in the marketplace are only the territory of smaller, niche brands, culture brands demonstrate that powerful brand stories can be leveraged at any size.
Savvy campaigns and brands understand that not every trend or social reference is for them. Effectively engaging with social culture isn’t about chasing the latest viral sensation; it’s about identifying conversations where your brand can contribute meaningfully and authentically.
Having now been through this self-reflection process, we look forward to putting to action where the report showed opportunities for growth.
Gymshark announced that it’s partnering with Steel Warriors – a brand and charity that transforms the lives of young people affected by knife crime, violence, and social exclusion.
Pop culture offers brands more than relevance; it provides an opportunity to create lasting, emotional connections with audiences. At a PMC-hosted Advertising Week New York 2024 panel, leaders from Maybelline, Dick Clark Productions and Billboard shared how iconic collaborations, immersive experiences, and cultural moments are shaping the future of brand engagement.
Leadership teams feel it’s critical to spend time strengthening and growing talent. This is the base from which their organizations can thrive.
On the evening of Monday, October 7th, 2024, the 20th edition of Advertising Week New York kicked off with a grand celebration honoring outstanding women in the advertising industry.
As we move forward, it is vital to recognize the invaluable role that Black barbershops and salons play in the community.
When we rise with roots intact, we don’t fall; we elevate collective consciousness, affirming that progress and authenticity are not mutually exclusive but mutually enriching.
What CMO doesn’t at one point or another dream of being at the helm of a cult brand? It seems like such an ideal end-game for all sorts of ambitious marketing efforts and niche positioning.
In communities, brands have entire audiences ready and waiting to become customers – or, even better, lifelong fans. But they must first find these communities, and spend time understanding their audiences so they can build 3C frameworks to tap into the power of like minded groups collected in one place.
While we may have experienced a summer of sport – festival season also made its mark. And with a jam packed schedule of both large scale and niche festivals, from Glastonbury and Coachella to Ultra and Bludfest – there really is a festival for everyone.
As technology advances and creative horizons expand, parks are poised to deliver unparalleled adventures that blend fantasy and reality, crafting transformative experiences that captivate, inspire, and leave lasting impressions long after the visit concludes.
To succeed, today’s brands must blend the best of both worlds, fostering in-person connection while considering the role our online lives play in that picture. The goal isn’t to get noticed; it’s to be remembered. And nothing is more memorable than a shared, real-world experience.
Since Gen Z snubs traditional marketing, it’s even more essential that brands meet them where they are – whether that’s on social media, in the metaverse or at IRL events that blend the two.
Brand integrations represent a promising way of connecting with consumers. Faced with rising costs and an increasingly fragmented media landscape, many marketers are turning to the strategy of weaving a brand into the existing story lines of film, TV, streaming or influencer programming.
The opportunities and challenges associated with a workforce that is increasingly age-diverse are many. And no matter when you find yourself on the age/experience spectrum, you can play a role in finding and highlighting the value-creating opportunities and minimizing or eliminating unproductive friction.
The Olympics in marketing is a little like the Super Bowl, but it only comes around every four years. A lot of brands are counting on a lot of eyeballs to make marketing budgets count. In the past you could almost hear the marketing shots being made by big advertising execs, and see them fall flat on big billboards and small scrollable screens.
There’s a reason why most people aren’t taking these risks. Risks are scary. You’re more likely than not to lose money by following this list. However, as long as you’re careful, approach it strategically, and invest only the money that you can live without, there’s a potential for a huge profit. Some people are fine with these odds.
Just like the Olympians and Paralympians, this needs time, training and precision to win gold.
There are no shortage of ways in which brands can authentically engage with this complex generation. Those that make the effort to really understand Gen Z and speak to them on their own terms will, of course, be best placed to benefit from their fast-growing spending power.
Boomers remain the agents of social change and consumer superstars that they’ve always been. Celebrate them, help them pursue their dreams, facilitate their desire to give back, and take advantage of their tech-savvy ways to reach them in environments they trust and prefer.
Here are four ways HR leaders can take a more personalized approach to wellbeing strategies.