Uncommon Thinking: Direct to Consumer Reframed as Designed to Connect

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In this episode from Advertising Week New York, Digital Prophet David Shing talks about how the fragility of connection was proven over the course of the last two years.

People have an opportunity to live differently, work differently, love differently and many are taking it. However, brands are confused. It feels like a lot has changed and nothing has changed. As people move to embrace a more humanized experience where attention is the new currency measured by time and engagement, particularly now in a world where over 3 billion smartphones occupy our visual attention.

The past 18 months have redefined how people connect to their community. A place of deeper purpose and shared empathy perhaps. Get enlightened by a meaningful and insightful look at trends and what’s next on the digital journey roadmap.


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