Fortune’s Hillary Hoffower on What Makes Gen Z Tik (Tok)

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Hillary Hoffower, Success Editor at Fortune, joins Edelman’s Jackie Cooper to talk about the defining differences between Gen Z and Millennials, why there’s more to Gen Z than Tik Tok, and how younger generations are shaking up the workplace. “At the end of the day, Gen Z wants a personalized career experience. They want to work on their terms, and that can be hard for managers to reckon with because it can create a power struggle. They want freedom and flexibility, but also need structure. And they want to feel seen and heard as humans, rather than robots making profit for a company. The days of the traditional boss are on their way out – they want more of a guide or a coach,” she says.


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