Great Brand Minds: Jody Elphick, Head of Brand and Content, Callaly

After years of highly data-driven marketing, there’s a gathering train of thought that a users emotional state can be a highly effective attribute for targeting. How does a brand leverage emotion to its advantage?

Subscribe on Apple Podcasts / Google Play / Spotify

SIGN UP TO SKILL UP
The All Access membership allows you to discover 500+ hours of best in class thought leadership