Great Minds: Allen Rosenshine, Advertising Industry Legend

When it comes to living legends in our industry, few have earned the title like Allen Rosenshine. Allen takes us through his incredible career, starting with his early days as a copywriter at BBDO to his time as BBDO president 15 years later, and all points in between.

Chapters:

  • 02:46 – 11:08 – On his early career in the advertising industry
  • 11:09 – 14:22 – Building enduring brands
  • 14:25 – 28:19 – The merger of BBDO and Needham
  • 28:19 – 30:12 – Role of media back in the early days
  • 30:17 – 31:50 – How technology was starting to dictate change
  • 31:51 – 33:45 – The difference between creative and media
  • 33:45 – 37:49 – The evolution of the marketing communications landscape
  • 37:49 – 42:46 – Favorite clients, favorite ad campaigns
  • 42:47 – 48:26 – The Partnership for Drug Free America

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