Great Minds: Elizabeth Ross, CEO, Shift Paradigm

On this very special episode of Great Minds, longtime Advertising Week friend Liz Ross joins the show to discuss her career, the specialness of the Midwest, and the evolution of creative.

Chapters:

  • 00:17 – 09:32 – Liz Ross on her career in the advertising industry
  • 09:33 – 13:01 – The digital savviness of advertising leaders
  • 13:05 – 30:08 – What was the state of the advertising industry in the early 2000s?
  • 30:09 – 34:31 – View on the various holding companies
  • 34:35 – 37:49 – The evolution of creative over the last 20 years
  • 37:51 – 47:19 – Why the Midwest is a special place for innovation
  • 47:20 – 51:08 – Building out a full – service SaaS platform

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