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What’s in a Name: Five Questions to Ask Before You Approve Your Next Brand Name

Your brand name: nothing will be used more often or for longer. It’s the cornerstone of your relationship with customers.

What Do Brands Need to Know About Millennial Parents?

Q&A with Helenor Gilmour, Director of Insight & Strategy at Beano Studios

How to Protect Mobile Advertising Budgets with High-Quality Location Data

Markters doing due diligence upfront is essential to preventing wasted spend and having headaches down the road.

Are You Brave Enough to Criticize Your Clients?

B2B marketing has the potential to be electrifying, and should no longer be paralyzed by a culture of conservatism.

Tech Layoffs Prompt CMOs to Seek New Agency Partners

According to data from Winmo, 31% of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1 2023.

Positioning A Tech-First Brand To Be Successful At A Brand Level

The word “creative” needs to be redefined to reflect an expression of novel ideas which are designed to solving business problems.

Consumers, Not Brands, Are Changing the Internet

Brands must understand and adapt to shifting consumer behaviour, and be ready to reshape and reset in short order.

16 of the Best Brand Collaborations of All Time

16 of the best brand collaborations based on brand recognition, originality, press exposure and overall product.

Why Brands Should Consider Community Over Big Social to Reach Gen Z

To get through to Gen Zers, brands need to pay much closer attention to where they are placing their content.

What’s in a Name: Five Questions to Ask Before You Approve Your Next Brand Name

What Do Brands Need to Know About Millennial Parents?

How to Protect Mobile Advertising Budgets with High-Quality Location Data

Are You Brave Enough to Criticize Your Clients?

Tech Layoffs Prompt CMOs to Seek New Agency Partners

Positioning A Tech-First Brand To Be Successful At A Brand Level

Consumers, Not Brands, Are Changing the Internet

16 of the Best Brand Collaborations of All Time

Why Brands Should Consider Community Over Big Social to Reach Gen Z

UPCOMING EVENTS

Podcasts

AW360 – Misha Chernyshev, Global Brand Director, inDrive

Uncommon Thinking: Trends and Predictions for 2023 with Industry Legends Bonin Bough and Chaucer Barnes

AW360 – Tom Hyde, VP of Strategy, Movers+Shakers

Great Thinking – Episode 2: Storytelling in the Metaverse

Explore AW Original Content

Trends and Predictions for 2023 with Industry Legends Bonin Bough and Chaucer Barnes

AWEurope Future is Female

AWEurope 2022 Highlights

GET ALL ACCESS

Matthew McConaughey On the Power of Persistence and Trusting Your Spirit

The Critical Role of Creators in Advertising

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